Outgrow Review: Is It a Useful Interactive Content Marketing Software?

According to one study, 80% of customers will buy from a business if it provides a personalized experience. On the side of marketing experts, more than a third of them believe personalization is the best customer engagement strategy. What we see is that both ends of the spectrum consider personalization key to effective engagement.

Marketers use different tools and techniques of the trade to capture leads, follow through with prospects, engage consumers, and eventually convert them to customers. One such marketing tool to personalize the customer journey is through interactive content which, studies show, gets 2X more engagement.

In this article, we will examine Outgrow and answer the question – is it a useful interactive content marketing software? We’ll get the answer to that.

Check if you can get any special discount with our Outgrow coupon code article.

What is Outgrow?

Outgrow is a marketing software that lets you create highly interactive content to engage, capture, and convert potential customers. With the tool, you can quickly build quizzes, calculators, surveys, polls, assessments, giveaways, chatbots, and recommendations even without coding skills and design knowledge.

These different types of content pieces have undergone A/B testing and are highly optimized. When strategically placed on your product website, online store, or e-commerce site, the content can provide visitors with immersive and personalized experiences that can increase traffic and boost conversions.

A vital outcome of interactive content is that you get to know more of your prospects. Based on their responses and the information they input, you’ll know the demographics of your visitors. This will enable you to do audience segmentation and qualify your potential customers for targeted follow-ups and specific, personalized offers.

The content you create can be published in various ways – you can put it in a chatbot; enter it in a slide-in or popup, or simply embed it on your blog or website. You can track and monitor the performance of these content pieces and get real-time results. Outgrow is cloud-hosted and has multi-platform capabilities; you can access it from any connected device.

Key Features

• A/B testing & optimization
• Branching logic
• Conditional messaging
• Customize branding (logo, colors, style)
• Funnel analytics
• Marketing/Sales tools integration
• Pre-built templates
• Real-time results
• Several tools to boost marketing (polls, chatbots, surveys, etc.)
• Social footprint

Pricing

Popular Plans

• Freelancer – $22/month
• Freelancer Pro – $45/month
• Essentials – $115/month
• Business – $720/month

Custom Plans

• Free Forms/Surveys – $0.00
• Startup Special – $85/month
• Enterprise – Custom pricing

Highlights

* All images in this article are from outgrow.co

Interactive content marketing made easy

Content marketing is a meticulous activity, more so if it involves interactive content. You have to animate these content types, put in effects, and incorporate logic processes. Essentially, you need to code these at the backend to make them embeddable and workable on a website as well as design them to look modern and attractive. With Outgrow, say goodbye to the challenges and complexity of building interactive content pieces. With ready-made, customizable templates, it’s a codeless operation to develop polls, quizzes, assessments, etc. If you want and have some design knowledge, you can create your content from scratch. Nevertheless, you won’t need to hire designers, programmers, and developers to do the job.

Personalized visitor engagement

With interactive content, you can engage visitors and potential customers in a more personalized manner. With quizzes, assessments, recommendations, and chatbots, you can better understand and resolve issues that your prospects encounter. A clear example is having a nifty interactive calculator on your website that visitors can use to determine how much money they can save when they purchase your products. You see the benefit of how Outgrow can personalize the visitor or customer journey and deepen audience engagement, prepping them up for conversion.

Performance metrics and analytics

Metrics and analytics are the lifeblood of marketing. They show you what works and what does not so you can make tweaks to your processes. Outgrow helps you assess your content’s effectiveness by showing you metrics on each visitor interaction. Further, you’ll be able to analyze, then qualify and segment potential customers based on the information they provide in their responses to your polls, surveys, quizzes, and other content types. You can track and monitor how prospects are progressing in each step of the marketing funnel.

Integrate with your sales and marketing tools

Outgrow is already robust on its own but its potency is further enhanced through integration. The software can connect and work with popular sales and marketing tools such as HubSpot, Salesforce, Drip, Active Campaign, Marketo, and Mailchimp. With these integrations, you can send personalized emails and assign qualified prospects to particular sales agents or specific campaigns, without having to leave your Outgrow dashboard.

Low Points

Premium features are on higher-priced plans

It’s a standard SaaS subscription formula where premium features are locked into higher tier plans, and that of Outgrow is no different. Among its four paid packages, you’ll only get charts, graphs, and tables on the more expensive plans. So prepare to calibrate your budget if you need more advanced tools and features. Outgrow also has a service in which they custom build content for you starting from $250 per content piece. Yes, it isn’t cheap.

Bit of a learning curve

For those with zero design background and online builder skills, creating your first interactive content can be a bit of a challenge. There are guides and tutorial videos which you would do well to study first. Be ready for hits and misses in your initial foray into content-making. Also, working out which features can best optimize your website might take a longer time for you to flesh out.

Top Alternatives

As we always say, explore your options especially when it comes to software. One solution may work for others but not for you. No worries, there are alternatives. Check out the following:

• Survey Anyplace – A platform for creating mobile and interactive surveys and quizzes; 3 premium packages are offered starting at $33/month.
• Zoho Survey – User feedback survey with a free version and 2 paid plans starting at $25/month.
• Ion Interactive – Scalable interactive content platform for engagement and conversion; offered through custom pricing.
• MarbleFlows – No-code software to create A/B testing and lead generation flows; comes with a free plan and 3 paid plans starting at $12.99/month.
• Typeform – No code interactive forms and surveys for feedback and lead generation; offers 3 paid plans starting at $25/month.

How did Outgrow fare in our evaluation? Is it useful interactive marketing software?

The Verdict

Outgrow can positively help you out in engaging your prospects through its interactive content maker and marketing tools. It offers a codeless platform for you to easily create content pieces that are optimized for conversion. You don’t have to do extensive testing just to see which content gives you results because those of Outgrow are designed to extract ROI and capture and engage potential customers. With that alone, Outgrow will prove to be an essential addition to your marketing arsenal. Sign up for a 7-day free trial so you can put the software to the test and see for yourself how it works.