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Your Next Marketing Automation Software? – GetResponse Review

GetResponse Review

Are you finding all-in-one marketing automation software to take your lead generation strategy to the next level? GetResponse is a great option. It allows users to build engaging content, drive sales and boost online reputation. It can handle everything – from small email lists to complicated email marketing campaigns in one place.

Moreover, GetResponse offers integrations with Salesforce, WooCommerce, Shopify to prevent the hassle of switching between the applications for tracking the conversions and prospects. To know if this B2B marketing software is strong enough to use for your business, check out the detailed GetResponse review.

About GetResponse

GetResponse is the popular email marketing and lead generation solution founded by Simon Grabowski. It helps users effectively build lead-magnet newsletters, landing pages, survey forms, email autoresponders, sales funnel, and much more without hassle.

Important Details

  • Site – https://www.getresponse.com/
  • Established Year – 1998
  • HQ Location – Gdańsk, Poland
  • Twitter – GetResponse
  • Facebook Page – GetResponse

Features

Some of the exciting features of this platform include:

  • Conversion funnels
  • Autoresponders
  • Drag-and-drop email, webinars, and landing page creator
  • In-built E-Commerce functionality
  • Drip campaigns
  • Advanced email analytics/ROI tracking
  • Free of cost email marketing courses
  • Free trial to test the platform without any commitment

Pricing Plans

At GetResponse, there are four pricing plans:

  • Basic
  • Plus
  • Professional
  • Max

The total pricing depends on the plan you pick and your email list size. The biggest perk is that you can try any plan for thirty days without a credit card requirement. For more information on GetResponse pricing, click here.

Pros and Cons

Let us take a closer look at a few of the pros and cons that we collected during our GetResponse review:

Pros

  • Email, Form, and Landing Page Creator – Email, form, and landing page creator of GetResponse is user-friendly. Thanks to the drag and drop interface. Email creators let businesses build emails and optimize them on multiple devices. This way, they can get engagement from a large audience.With Form creator, businesses can create sign-up forms for their sites and Facebook. On the other hand, landing page creator is the service you would not find in other standard email service providers. Moreover, by using advanced customization options, businesses can set their preferences as per their audience for maximum conversion.
  • Integrated Email Marketing – If you’re an online store owner, GetResponse is a great choice. It supports integration with popular e-commerce platforms like Shopify, Square, and Magento. However, most of these integrations need Zapier.
  • Autoresponder – With the use of the autoresponder feature, businesses and marketers can send highly targeted emails to the right group at the right time from their subscriber list automatically.It helps in the automation of email marketing campaigns which saves both effort and time while keeping the target audience hooked. The users can even choose the days of the week and the timing to send the messages.
  • Automated Conversion Funnel – For businesses, it’s essential to grab and nurture new leads. The conversion funnel feature lets users do that easily and effectively. You can even find out where is the profitable conversion.
  • 500+ Professionally-Built Templates – GetResponse has a good range of professional email templates that you can use when building your e-newsletters. These templates cover a broad range of subjects like health and beauty, travel, real estate, and much more. They help businesses welcome, re-target, hook and get new customers.To find the right template, use show-only templates and choose the one that fits the needs of the business best. GetResponse members can even use your HTML code to build your template.
  • Visual Campaign Builder – This feature allows users to create their business campaigns quickly. It also has everything that you can expect from any top-level email platform.
  • Analytics and Reporting Tools – GetResponse reporting tools let businesses measure the performance of their email campaigns. Email Analytics feature offers basic stats like click-through rate, unsubscribers, open rate, email ROI, Newsletter performance comparison, etc. It also produces basic reports with line and bar graphs.This software also provides tracking code to the users to add to their web pages to track events, downloads, and conversions. The best part is the GetResponse tracking tool supports the integration of Google analytics.
  • Easy Contact List Management – This excellent email marketing platform offers great contact list management so that marketers can quickly manage their subscriber list.
  • Analytics and Reporting Tools – GetResponse reporting tools let businesses measure the performance of their email campaigns. Email Analytics feature offers basic stats like click-through rate, unsubscribers, open rate, email ROI, Newsletter performance comparison, etc. It also produces basic reports with line and bar graphs.This software also provides tracking code to the users to add to their web pages to track events, downloads, and conversions. The best part is the GetResponse tracking tool supports the integration of Google analytics.
  • Tons of Web Fonts for Building Brand-Consistent Emails – GetResponse provides a great assortment of Google Web fonts that businesses can use within their email newsletters. It helps them to align their newsletter with their brand value and style for consistency.
  • Alpha and Beta Split Testing for Campaign Optimization – This all-inclusive marketing tool also offers A/B split testing for the email content, sending time, newsletters, etc. With this feature, businesses can test diverse email variants on a certain number of subscribers and automatically send the right emails to the best-performing contacts. It allows businesses to optimize their campaigns to meet the goals of their business.
  • Hassle-Free Webinar Marketing – GetResponse also provides webinar marketing. With this, the businesses can stream their webinar live on Facebook and YouTube and save a lot of money. For building a webinar, the members need to visit the webinar section and hit create the webinar and add information related to it.Businesses can even send reminders to registered members. Furthermore, you can host about 500 attendees with the high-tier plan.
  • Build Engaging Social Media Campaigns – With GetResponse Social Ads Creator, businesses can build superb social media campaigns for promoting their products and get help with their lead generation efforts. The tool also lets users import their images directly to the social ad maker templates from Etsy.
  • Data Segmentation – Data segmentation is another good feature of GetResponse that you can use if you want your email marketing efforts to be fruitful. With this feature, you can send your emails to one, all, or a specific segment. It offers businesses plenty of flexibility that other email marketing providers do not offer.
  • RSS to Email – This feature sends your important message to your blog readers automatically every time you post any new blog. This feature is beneficial for businesses that want to boost their readership, conversion, and brand engagement.

Cons

  • Landing Page Creation is Not Free – For Landing page creation, businesses need to spend extra money.
  • No Refund on Yearly Plan Cancellation – GetResponse does not offer any refund when the customers cancel the yearly plan.
  • No Control on Form Display and Pop-Ups – Another big drawback of this email marketing tool is that users cannot control whether the form is shown on the desktop or both on mobile and desktop. You cannot even switch off the pop-up displays for some web pages.

Customer Support

In case of any problems, users at GetResponse can get the needed help using the Help Center icon. The company provides 24*7 live chat, phone, and email support.

The best part is that businesses can use email support in seven languages like Polish, German, Spanish, Russian, English, Portuguese, and French. GetResponse also conducts live webinars every week to educate their customers about the platform features.

Besides FAQ, the learning center is also helpful for the newcomers. The learning center consists of many helpful resources that they can use, such as downloadable manuals, whitepapers, video tutorials, etc. I have tested GetResponse customer service personally and found it really impressive.

FAQ

Is Getresponse Free?

Although GetResponse does not have any free plan, it has a free of cost trial for thirty days. It helps you to try out every feature before spending any money.

What Are the Top GetResponse Alternatives?

Best alternatives of the software include:

  • MailChimp
  • Moosend
  • Constant Contact
  • SendinBlue
  • Inboundio

Can I Cancel My Paid Account?

Yes, you can cancel your paid account at any you desire. Hit My account button and pick Billing. Now choose Cancel Subscription and hit it.

Who Can Use Getresponse?

GetResponse is valuable for:

  • Affiliate marketers
  • Business of all sizes

What is a Lead Funnel?

Lear funnel (also called lead generation funnel) is a funnel built to garner leads. The primary purpose of doing this is to re-target these leads in the future.

How Can I Use Response for My Business?

  • You can use this email marketing platform to:
  • Build profitable marketing lists
  • Develops strong bond with your prospects, partners, and clients
  • Manage sales marketing campaigns
  • Analyze outcome of email campaigns and make better business decisions

Conclusion:

GetResponse comes equipped with marketing and e-Commerce functionalities. The biggest perk of the tool is that there is no listing limit. It makes the platform the great software for businesses that require hosting multiple lists from diverse revenue streams.

Moreover, the software has a fully functional app that lets you do work for their business on the go. Overall, I have been using GetResponse for the past nine months, and my overall experience is quite nice. If you have not tried it yet, it’s time to give this all-in-one platform a shot to keep your business well organized and profitable.

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