Do you find it a challenge and a struggle to come up with an effective and conversion-optimized landing page? Worry no more. In this article, we’ll tackle some of the top landing page builders to help you nurture leads and boost conversion. These are among the easiest to use and most competitively priced tools available today.
Landing pages sit in the middle of your marketing funnel and are crucial in nurturing and converting leads into customers. Hence, choosing a landing page builder needs careful consideration. You must pick one that can give you optimal returns, address your requirements, and fit your budget. Let’s check them out.
7 Top Landing Page Builders to Nurture Leads and Boost Conversion
What is a Landing Page?
A landing page is an important tool in promoting your business, brand, products, or services. It is where a visitor is directed to or “lands” after clicking on a link from emails, ads from search engines like Google or Bing, social media posts, and other online sites.
As distinguished from website pages or homepages that can have a variety of functions and purposes, a landing page is designed for one thing – to incite action from the visitor. A landing page is built as what’s commonly known to marketers as a Call-To-Action or CTA.
Hence, landing pages will usually offer deals, discounts, sales, or contests to directly encourage sign-ups and purchases. In the marketing funnel, a landing page serves as the bridge between leads generated at the top and leads nurtured and converted as customers at the bottom.
Now the question – how do you create a potent and persuasive landing page that is optimized for conversion? You need a capable builder tool where the components of a landing page – compelling copy, engaging content, attractive visuals – can all come together to do its job of convincing and converting.
So, what should you look for in a landing page builder?
Things to Consider in a Landing Page Builder
Not all landing page builders are the same, although they may offer some common features. It would do you well to look for tools and capabilities that would benefit you most, such as the following:
- User-friendly Platform – Software solutions are there to help you, not confuse you. Therefore, it should have an intuitive interface and simple operation. An easy-to-use drag-and-drop builder or visual editor is essential.
- Optimized Templates – There should be professionally designed templates that are optimized for all kinds of screen sizes, and cover various types of landing pages such as squeeze pages, lead capture pages, click-throughs, etc.
- Built-in A/B Testing – You’ll have different campaigns for different markets so you’ll be designing diverse landing pages. A/B testing ensures you can target the landing page for the right audience to avoid wasting time and resources.
- Analytics – This helps you understand landing page performance. You’ll know its effectiveness and success rates as well as weaknesses, allowing you to tweak particular areas that need improvement.
- Affordability – It must fit your budget vis-à-vis your requirements. Begin with free plans or free trials to test the platform. Then go with basic or starter plans. If you have good returns with the initial foray and your needs have grown, then upgrade. Do it in steps.
- Integration – The more it can integrate and work with your other business and productivity apps without leaving the platform, the better.
Other things worth considering are its customer support, the availability of online resources and tutorials, multi-user access or collaboration (so you can involve your marketing team), and the ability of the platform to host or publish the landing page.
An important thing to remember – some landing page builders are standalone solutions while others are part of an all-in-one marketing suite. Weigh your need for a solo solution or a whole package of marketing tools.
Top Landing Page Builders
Learn as much about the landing page builder before you sign up. Below you’ll find the key features and capabilities of the leading page builders so you’ll have an initial idea of what they can do.
1. Unbounce
Image credit: unbounce.com
Unbounce is a Canadian company established in 2009 when “landing pages” were just being added to the marketing vocabulary. The online platform is a dedicated, AI-powered landing page builder and AI copywriting tool as well as a popup and sticky bar maker. You can use it from the get-go as the builder doesn’t require any skill level.
With AI features, Unbounce can help you create high-converting landing pages in half the time compared to traditional builders. And coupled with an AI writing tool you can instantly craft new unique content not only for landing pages but also for emails, ads, and newsletters. Likewise, it has a smart traffic tool that analyzes visitor characteristics and automatically sends them to the landing page where they are most likely to convert.
Key Features
- 100+ Landing Page Templates
- Classic Builder Features
- Popups & Sticky Bars Features
- Smart Builder Apps & Integrations
- Smart Builder Tools
- Smart Copy Tools
- Smart Traffic Tools
Pricing
All plans include AI copywriting, and unlimited landing pages, sticky bars, and popups. Prices are discounted up to 25% when you opt for annual billing.
- Launch – $99/month, up to 500 conversions, 20K visitors, and 1 domain
- Optimize – $145/month, up to 1K conversions, 30K visitors, and 5 domains
- Accelerate – $240/month, up to 2.5K conversions, 50K visitors, and 10 domains
- Concierge – Starting at $625/month, more than 5K conversions, 100K visitors, and 25 domains
Pros
- Easy to use and learn
- Templates cover a variety of uses
- Array of advanced features and AI tools
- Multiple integrations
- Simplified management
Cons
- On the pricey side
- Comparatively fewer templates
2. Leadpages
Image credit: leadpages.com
Leadpages was founded in 2011 and is based in Minnesota, USA. It is a cloud-hosted program for creating digital content designed to transform “clicks into customers.” With it, you can quickly build landing pages, websites, popup forms, and alert bars. And with Checkout and Leadmeter tools, you get a complete conversion toolkit.
Leadpages utilizes a drag-and-drop builder/editor that has built-in conversion guidance. It analyzes your page content, evaluates its conversion ability, and provides real-time optimization recommendations as you build your page. What you get is highly-optimized page content and layout with maximum readability and potent potential for conversion.
Key Features
- 200+ Ready-made Templates
- 40+ Integrations
- Free Custom Domain
- Free Hosting
- Landing Pages, Alert Bars, Popups
- Lead Notifications
- Mobile-Responsive Site Templates
- Unlimited A/B Split Testing
- Unlimited Traffic & Leads
Pricing
All Leadpages plans come with unlimited landing pages, leads, and traffic, as well as popups and alerts, among other features. A 14-day free trial is available.
- Standard – $49/month ($37/month if billed annually)
- Pro – $99/month ($74/month if billed annually)
Pros
- Simplified pricing
- Beginner-friendly
- Mobile-responsive, high-converting templates
- Easy and simple A/B tests
- Extensive integration
Cons
- A/B testing available only in the higher-priced plan
- Limited customization
3. Instapage
Image credit: instapage.com
Instapage was started in 2012 and has its headquarters in San Francisco, California but also has three offices in Europe. It claims to be the top landing page solution for marketers which may not be a far-fetched assertion since over 3 million landing pages have been created through its platform by more than 15,000 brands. What makes it tick despite being one of the most expensive software of its type in the market?
Many things are stacked up in favor of Instapage. It has some of the most advanced and powerful features for a landing page builder. It provides solid conversion tools and useful integrations as well as an extensive collection of landing page templates. Moreover, its DNA is built to give you lightning-fast loading speeds for your landing pages.
Key Features
- 500+ customizable Landing Page Templates
- AMP Pages & Experiences
- Dynamic Text Replacement
- GDPR Compliance
- Integrations
- No Conversion Limits
- Real-Time Visual Collaboration
- Server-Side A/B Testing
- SSL Encryption
- Thor Render Engine
- Unlimited Domains
Pricing
A 14-day free trial is available that doesn’t require credit card info. You can also request and schedule a demo but you have to register.
- Build – $299/month ($199/month if billed annually)
- Convert – Custom pricing
- Ignite – Flexible, needs-based pricing
Pros
- Robust drag-and-drop interface
- Flexible landing page visual editor
- Various selections of page elements
- Seamless in-line text editing
- Several advanced features
Cons
- On the pricey side
- May require a higher learning curve
4. Landingi
Image credit: landing.com
Landingi was launched in 2013 and has its roots in Poland. In 2021, it expanded into the U.S. market and set up its headquarters in Dallas, Texas. Its main offering is a landing page builder that uses a drag-and-drop editor. It also has a popup builder, a free image and icon library, and a collection of over 400 ready-made, editable templates that are conversion-optimized.
Landingi provides one of the easiest-to-use landing page builders that does not require any programming or design skills. Its operation consists of a straightforward process – point, click, edit, and publish. It dubs itself the “Canva for landing pages” because you can create your pages faster and quicker with tools that can duplicate, copy, and paste parts, sections, or entire pages with just a click.
Key Features
- 400+ Ready-made Templates
- Analytics & Reporting
- Drag-and-drop Landing Page Builder
- Form Creator
- Integrations
- Lead Management
- Popup Builder
- Smart Sections
Pricing
- Free – $0.00, 1 published landing page, 500 visits/month, 1 custom domain
- Professional – $49/month, unlimited landing pages, 5K visits/month, 2 custom domains
Pros
- Easy-to-use platform
- Rich in features and options
- Wide selection of quality templates
- Affordable and flexible pricing
- GDRP compliant
Cons
- Very limited free plan
- Only basic analytics
5. SendinBlue
Image credit: landing.com
Sendinblue was established in 2012 in Paris, France. Currently, it has offices in the U.S., Canada, Germany, and India. Overall, it services more than 300,000 active users from 160 countries. Its strength lies in the fact that it is a complete, end-to-end marketing and sales solution. With the platform, you can launch email and SMS campaigns, automate marketing processes, and create ads and popups.
Building landing pages is one of its specialties. You can make a responsive, fully optimized landing page in a matter of minutes, no coding required. Simply pick from dozens of pre-made templates or start from scratch with a drag-and-drop builder, choose a goal (ex. book launching, event promotion), and follow-up pages to make a guided process, then publish with a single click.
Key Features
- A/B Testing
- Drag-and-Drop Designer
- Email Campaigns
- GPDR Compliant
- Landing Page Builder
- Marketing Automation Workflows
- Real-time Reporting
- Sign-up forms
- Template library
- Workflow editor
Pricing
A 10% discount is offered if you opt for an annual payment. Quoted here are starting prices that go up as your monthly email volume increases. All plans feature unlimited contacts, an editor/builder, and customizable email templates.
- Free – $0.00
- Starter – Starts at $25/month
- Business – Starts at $65/month
- Enterprise – Custom pricing
Pros
- Budget-friendly pricing
- Ample free plan
- Responsive landing page builder
- Design attractive campaigns
Cons
- Lacking some landing page tools
- Initial setup may be a bit complicated
6. GetResponse
Image credit: getresponse.com
GetResponse is a Polish company founded in 1998, making it a veteran in the business. It offers a complete marketing solution – more than 30 tools – used by more than 350,000 customers in 183 countries. These robust but simplified tools encompass everything you need from sending emails, creating pages, and automating your marketing. Its suite of features is designed to help you engage with your customers and boost online sales.
Its landing page builder is engineered to get you new subscribers with high-converting templates. The platform allows you to create a visual workflow to simplify the page-building process. With the builder and specific templates, you can come up with popups, sign-up forms, newsletters, web pages, and even a working website. You can also directly perform page optimization with the tool and do A/B testing.
Key Features
- 100+ Pre-Built Templates
- 125+ Integrations
- A/B Testing
- Content Page Organizer
- Custom Fields
- Image Editor
- Video Placeholder
- Visual Workflow Builder
Pricing
- Free – $0.00 for 2.5K newsletters/month, 1 landing page for 1K visitors/month, 1 website
- Email Marketing – Starts at $19/month for unlimited newsletters, landing pages, and website builder
- Marketing Automation – $59/month, event-based automation, sales funnels, etc.
- E-commerce Marketing – $119/month, transactional emails, product recommendations, etc.
- Max – Custom pricing for mid & large companies (advanced marketing features)
- Max2 – Custom pricing for mid & large companies (all-inclusive solution)
Pros
- Easy to use
- Competitively priced
- Unlimited landing pages for the lowest-priced plan
- In-built, on-page SEO
- All-in-one marketing solution
Cons
- Template designs are rather run-of-the-mill
- Comparatively fewer templates
7. EngageBay
Image credit: engagebay.com
EngageBay is a relatively new player in the marketing software niche having been established only in 2018. It is based in Delaware, USA, and in a short period has already counted more than 12,000 businesses as customers. Its main selling point is the provision of an integrated CRM solution that unifies marketing, sales, and service tools in one platform.
With the cloud-hosted solution, you can track deals, organize email contacts, manage your sales pipeline, and automate manual marketing tasks. You can easily nurture leads from website visitors with its landing pages and lead capture forms. The powerful but easy-to-use landing page builder gives you customization tools like a color palette, a font library, and a collection of advanced elements.
Key Features
- Drag-and-Drop Designer
- A/B Testing
- Analytics
- Web Forms
- GDPR Compliant
- Customization
- Advanced Elements
Pricing
Discounts are offered for annual and biennial payments.
- Free – $0.00, 250 contacts, 1K branded emails, email template, and landing page builder
- Basic – $14.99/month, 3K branded emails, landing page builder, popups, SMS marketing
- Growth – 49.99/month, 5K contacts, 25K branded emails, landing page builder
- Pro – $99.99/month, unlimited contacts, 50K branded emails, marketing automation
Pros
- Plans to fit every budget
- Feature-filled free plan
- Clean and friendly user interface
- Several customization options
Cons
- Not that many landing page templates
- Fewer landing page builder features
The Customer’s Purchase Trigger
Consider landing pages as triggers for customers to purchase or act on your offer. That’s how important it is – a landing page can make or break your marketing campaign and ultimately impact your bottom line. There is no question, therefore, that your landing page should be optimally designed to be high-converting.
Fortunately, you now have many choices when it comes to landing page builders such as those we featured here. They carry so many handy features to help you create beautiful and responsive landing pages with effective copy and winning design elements. A landing page builder will prove to be a key arsenal in your overall marketing stack.
