Make It A Perfect Fit for Every Customer Using Ecommerce Personalization

Ecommerce personalization boils down to essentially customizing and adapting experiences to each unique customer.

According to statistics, eCommerce personalization leads to an increase in sales, customer engagement, and customer loyalty. Up to 45% of consumers agree and say that they are more likely to shop on an eCommerce site that offers personalization. It is no secret that loyalty to brands stems from the feeling of need. Consumers are more likely to shop from a site that treats them special; they will feel as though they matter, leading to an increase in sales and loyalty.

Understand Your Audience

It is impossible to pander to a customer that you know nothing about — this is where you start by collecting information. Start by using data to highlight details about each of your customers, along with other details such as their intention, how they came to your site, and other pertinent information. It is important to understand who exactly is coming to your site to personalize content.

Chatbots

Chatbots are a type of artificial intelligence(AI) that can initiate conversations with users through either on-site messaging functions or off-site ones such as SMS or telephone. They generate engaging conversations that can tell you more about customers, allowing you to collect valuable data.

Surveys and Quizzes

Through an eCommerce quiz, you can ask customers questions to match them with the right recommendations for products. Combining traditional content marketing tactics with the interactive nature of the internet can make for an engaging experience. The specifics of the questions can divulge valuable information about customers, such as their age, gender, lifestyle, habits; all without probing specifically for them. Asking directly may give customers a sense of unease, stemming from creepiness, so keep questions engaging without being too straight.

Data-Based Consumer Personalization

After setting up data-collection functions, you should now start engaging with customers and collecting buyer profile data. Types of data include demographic, engagement, qualitative, quantitative. Personalizing specific portions of your site based on operations is a vital next step. Examples include customizing the checkout page for one-click checkout, upsells and cross-sells on product pages, recommendations based on search queries.

Once customer data is collected, it’s time to create a customer journey that addresses customer needs. By understanding customer behavior and creating personalized customer experiences along the journey, customers are more likely to have a positive experience with your business which leads to higher engagement, loyalty, and customer retention.

Ecommerce personalization for traffic segments

Traffic or visitor segmenting is a crucial method in splitting the broad expectations of visitors into more digestible portions. You can go about doing this by first narrowing it down into the individual traffic segments.

Returning Visitors

Display their previous browsing history in a specific section for them to view. For first-time visitors and returning visitors, you can prompt them with a pop-up; this can include a coupon for their first order, or sign up for a newsletter with the incentive of a coupon.

Traffic Sources

You must note the source from which a potential buyer accesses your site. Traffic from Instagram ads may attract a different audience with differing intents from Facebook, so personalizing content by offering different deals and options will increase eCommerce personalization.

Geolocation

This can be found through the IP address of visitors. Utilizing this information, you can adjust currency types based on the location of the visitor. Another useful way of using geolocation for eCommerce personalization would be to check the weather at the shoppers’ IP. Product recommendations can then be made based on that; an example being sunglasses and tank tops in tropical climates.

Device

People will access your site from a plethora of devices. Mobile/Tablet responsiveness is now expected of sites from consumers, and beyond that, eCommerce personalization can be done for specific device types. From offering social login options for mobile shoppers to combining desktop and mobile browsing history, it is important to figure out your needs based on your target audience.