What 5 Features Should You Include on Your Homepage?

18 April 2022
What 5 Features Should You Include on Your Homepage?

The homepage of your site is the first thing a visitor is going to see before they decide to be your customer. Therefore, it is critical to ensure that it effectively communicates what you sell and why that matters to them. You must also keep in mind that your homepage might be the only chance you get to make a brilliant first impression. Here are some features you should include on your homepage.

Intuitive Navigation

The navigation is how your visitors are going to find their way around your website. It is important to understand that while the homepage is the first thing people will see, most people don’t really care much about it. In reality, people want to end up on pages that provide answers to their questions. Therefore, the purpose of your homepage should be to intrigue your audience and serve as a map to other pages on your site. This can only be achieved by ensuring the main navigation and calls to action are clear and intuitive. You can assess whether your navigation is effective through UX testing.

The Headline

When it comes to convincing visitors that you are worth their time, you mustn’t take any chances. Within seconds of visiting your site, your potential client must have a very good idea of what your business has to offer. This can be achieved by having an effective headline. The headline may only be a few words, but it’s probably the most important piece of copy on your homepage.

You must keep your headlines clear and simple. This can be quite challenging because you’ll be hard-pressed to find a few words that hit home for every visitor. If you can come up with an effective and convincing headline on your own, it’s advisable to hire an experienced copywriter to do it for you.

Most people understand why it’s important to feature their business logo on the homepage. However, logo placement can be a challenge. It’s critical to have your business logo in a clear position on your homepage. Most designers place the logo on the left-hand side or middle of your website header. Additionally, it is common practice to link the logo to your homepage so visitors can easily navigate back to it from whatever page they will be viewing.

The Call to Action

This is undoubtedly one of the most important elements of your website. The main goal of having a homepage is to encourage visitors to buy your goods or services. This can be achieved by placing calls to action where people can easily view them. You can include one or several calls to action above the fold. This is where most of your visitors spend their time.

The call to action must be visually striking. To capture people’s attention, you can use colors that contrast with the overall color scheme of the website while blending seamlessly with the general design. An effective call to action should be brief and action-oriented. When you create it, you must keep in mind that the goal is to get visitors to perform an intended action, whether it’s to buy, sign up, make an appointment, or get a free trial.

Social Proof

One of your most important goals should be to get your potential customers to trust you. Your product could be the best globally, but if people don’t believe your claims, then your business is dead in the water. Unfortunately, because of internet scams, nowadays, the only way people are going to believe your claims is if they are in line with what other people say. That’s why you must include social proof on your homepage. To make your testimonials more credible, include names, pictures, and links to case studies where applicable.

These are some of the elements you must include on your website. You must also add an informational footer that contains your contact information, links, and social media integration. That way, visitors will find it easy to get in touch with you.