
If you’re looking to advertise your mobile app and encourage people to download and use it, you need to do much more than add it to the iOS and Android app stores and hope people find it.
One of the best ways to advertise and raise awareness of your mobile app is to build a website to highlight what your app does and to act as a gateway to the app stores.
With our range of mobile app website design ideas, you can settle on a slick and insightful website design that will do a fantastic job of helping you attract potential customers and achieve your download and user targets. Gone are the days when people will simply download your mobile app and try you out – they want to know you’re worth it before hitting the download button!
Whether you’re launching a mobile game, magazine style app, or your SaaS platform is app based, you’ll find a design that fits your needs below.
Building a website for the purpose of getting people to download and use your mobile app can be challenging. After all, with almost every other type of website you’d build, you’d either be providing information or need people to act on your website itself. In contrast, when you’re using your website to promote your mobile app, you’re still providing your visitors with a lot of information and trying to get them to understand the benefits of your app, but you want them to go elsewhere to complete the action.
As such, the ways in which you present the benefits of your mobile app and inspire people to go and download it will be vital considerations in your design.
While you can opt for a variety of types of website design to highlight your mobile app, it’s often better to focus on simple, insightful and minimalist designs that only use a small number of colors. This gives you more opportunity to draw your visitors’ attention to the benefits of your mobile app and the fact you want them to go and download it.
It’s also worth basing your mobile app website design on the type of app you’re looking to develop. For example, if you’re looking to drive traffic to an app from where users can use their subscription to your SaaS service, your mobile app website will look much different from a website that’s promoting a cartoon-style game.
Choose the most appropriate design that matches to the app you’re promoting but keep it as simple as you can and never lose sight of your primary objective of earning app sales or downloads.
When you’re seeking inspiration for your mobile app website design projects, think about how each of the designs you look at makes you feel. Which designs tell you everything you need to know about the mobile app or product featured in the design? Which ones make you feel like you want to go and download the mobile app in question immediately?
These are the designs you should focus on and choose between!
Rather than focusing on specific design elements, seek inspiration in the designs that speak to you and will best help you to showcase your app to the world.
The most vital piece of information in your mobile app website design approach is how visitors can download your app. However, you should also take the opportunity to provide your visitors with as much information about the benefits of using your mobile app as you can, without making the page feel like an information overload.
Your measure of success from the best mobile app website design is always going to be how many people go from your website to actually downloading your app. Choose your design with this objective first and foremost in your thinking.
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