About our Product Website Design Ideas, Inspirations & Examples
When you’re showcasing your product to your audience, it’s vital you do everything you can to engage visitors and demonstrate the reasons why owning your product would make a difference to their lives. You can’t do that without a website that inspires people and will allow you to highlight your product in the best possible light.
One of the most vital aspects of a product website design concept is recognizing what you’re looking to achieve from your platform. Are you simply looking to create an inspirational design that shows off your product, or are you looking to inspire another action such as visiting a vendor’s website to make a purchase?
Whatever you want to achieve from your product website design project, you’ll find plenty of great ideas across our collection.
How does a product website design differ from an eCommerce or brand design?
Websites designed to showcase specific products are typically more focused than an eCommerce website or a site dedicated to promoting a brand in general.
With a product-centric website, you might be looking to highlight just one specific product, or a particular product range. You might need a product website design whether you’re a small business just entering the market or are an already established brand looking to diversify and build awareness of a new product line.
Product websites may also be set up as a gateway to an eCommerce site or may include eCommerce capability for the narrow range of products that you choose to feature.
What is the best way to highlight my product? Should my product website design mirror my brand or eCommerce platform?
If the product you’re promoting will be sold under the banner of a specific brand, then it makes sense for your product website to mirror your brand or eCommerce platform. By taking this path, you ensure that visitors to your product website make a connection between the product you’re showing them and your business. This can be critical if you’re already an established business and will put your ability at generating brand recall to the test!
If you are promoting a general product that you will supply to several vendors, you don’t need to worry about this as much. However, if you’re planning to develop a wider range of products, you might have your own branding in mind. Think about how many brands are sold in your favorite retailers – they all have branding of their own, right? Set yourself apart from your competitor products by building your branding to stand out from the rest!
What website design elements should feature in my product website design?
This really depends on what your product is and the problem it solves for your audience. If you’re highlighting products like shoes, for example, you might heavily rely on photography to show the shows being worn or used. In contrast, if you’re selling an electrical appliance, you might focus strongly on the aesthetic aspects of your product, such as how it looks in a specific location to create a desire and urgency to buy.
