Graphic Design

4 Clever Ways To Launch A Strong Brand Identity

Every business today is surrounded by hundreds or even thousands of rivals trying to make a name for themselves. Inasmuch as the advent of modern marketing techniques and the ever-advancing technology have made it easier for startup businesses to join the mix, these changes have also increased competition by a significant margin.

Therefore, attracting customers has become more difficult for new ventures than ever before. If you’re planning to join the business world, then it would be prudent to start with strong branding techniques in mind. This article aims to discuss some of the cleverest methods you can consider when launching your brand.

Build A Great Website

Internet plays a vital role in the modern world of business. Therefore, it’s important that you prioritize it in whichever project you have. When launching your brand identity, for instance, the company’s website is the first place that customers will always visit when they want to learn more about the business.

So, how will you ensure that the website you build contributes to a strong brand identity?  The first thing you should consider is the web hosting service provider. The server that you choose to use should be reliable in terms of speed and must offer the highest possible uptime.

Many people will judge the trustworthiness and credibility of your business solely based on the website’s design. Therefore, make sure you invest in a robust web design that includes all modern features.

Other things that should be prioritized on your to-do list include search engine optimization, data security, and cloud migration, if you’re still relying on old-school servers. Although it’s possible to handle all these tasks on your own, it’d be wise to hire a cloud managed services provider to take care of them as you focus on other brand identity projects. Doing so will also enhance your customers’ experience, which is a vital role player in your company’s success.

Come Up With A Tagline

To be a success in the market, you must strive to be unique. One thing that can easily set you apart from other companies is a tagline. Not all businesses have taglines, therefore, investing in this piece of branding will significantly improve your identity.

Coming up with a business name is difficult, but thinking of a good tagline can be even more challenging and time-consuming. As you try to put together your phrases, make sure the final statement is simple, concise, unique, and timeless.

Remember, this is something that customers will always associate with your business. Therefore, make sure you come up with a tagline that communicates your brand’s focus and values to the target audience.

Although many people use ‘logo’ and ‘brand’ interchangeably, these two words have entirely different meanings. A logo is basically a visual or symbolic representation of your business and its values. It’s one of the most crucial elements of brand identity.

What are some of the factors you should consider when designing an effective logo?  It should embody your company. In other words, your brand’s vision, values, and other unique factors should be features on the logo in one way or the other.

The logo should also be unique and instantly recognizable. You’d want customers to know that they’re dealing with your brand even before they read the name. Timelessness is another important factor to consider. The best logos are those that can be remembered for years and still have the same impact as it did a decade or so ago.

Differentiate From Your Market Rivals

Creating a unique logo and tagline is an excellent step, but that’s not the only way to beat competition. So, as you build these elements, make sure you also consider coming up with products and services that differentiate you from competitors.

So, how will you go about this strategy?  First, you need to identify a gap in the market. What are some of the things that customers demand, but are still unmet?  Many brand managers fail in this area because they’re afraid of stepping into the unknown.

If you want to build a successful brand, always be ready to take risks. Try new things and satisfy the market’s need for novelty. This act alone can significantly strengthen your brand identity.


With the current competition in all industries, it’s important to consider new strategies as you join the market. Brand identity isn’t a new thing, but it’s still something that can contribute to your success if done right.

Launching a great website design, for instance, will differentiate you from many other businesses and strengthen your brand identity. A proper tagline and a logo are other things that can do wonders to your success. While at it, make sure you take advantage of market opportunities that present themselves, especially those demands that many companies aren’t ready to fulfill.

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