Your website is the face of your business. It represents you and what you have to offer. If it looks disorganized, cluttered, or unappealing then potential customers will be turned off from doing business with you. There are many factors that go into making a website look good such as color scheme, typography, and layout. In this post, we’ll discuss how to make your site visually appealing and why it’s important for conversion rates!
Importance of a Visually Appealing Website
People are drawn to things that look nice. If your website looks unappealing, it won’t be visited by many people and you’ll have fewer customers than if it looked professional with a pleasing color scheme and layout.
You need to make sure your site is visually appealing in order for more customers to visit the page which will lead them down the purchasing funnel. Making it intuitive and simple to navigate is another important factor in converting customers.
A Professional Look Is Important To Your Brand’s Image
Your website should look like it belongs to a professional company and not someone who just opened up yesterday. If you don’t have the funds for an expensive developer, there are many free or low-cost tools that can help with making your website look good. For example, Canva is an app that allows you to make graphics and design layouts for your site at no cost.
The professionals at Northern Virginia web design say that people like to trust businesses they do business with and a professional image can help them feel more comfortable entering their credit card information and purchasing goods from you. If the layout of your site looks unprofessional or like it was made in 1996, people won’t trust you and your conversion rates will suffer.
Making Your Website Look Good
Here are some factors to consider when making your website look good:
Typography
The font you choose for body text and headings is very important. Make sure the combination of fonts works well together, has enough contrast so it’s easy to read on a computer screen (avoid light gray on white), and that doesn’t cause any eye strain after reading for extended periods of time.
Color Scheme
Picking the right color palette is important to creating a visually appealing site. Your brand should have a color scheme that looks visually appealing and represents your business. If you’re not sure what colors to use, there are tools online where you can put in the hex codes for each of the main colors on your site to see how they look together.
Layout
You want your website’s layout to be simple, intuitive, easy-to-navigate, and look good. You don’t want people to have trouble finding what they’re looking for or feel overwhelmed by too many options on one page. After all, you want your customers to buy something!
A Good Website Design Is Worth The Investment
You can hire a professional web designer, or learn how to design yourself using WordPress. No matter what you decide, make sure that making your website look good is worth the time and money you invest into it because having a more visually appealing website will help you make more sales.
Finally, make sure your website is mobile-friendly because more and more people are browsing the web on their phones instead of desktops.
