When you start a new business, you may be obsessed with getting your website to look just so, to display your services or products in the most attractive way, and to get the sales rolling in. But, in all the excitement of starting something new, you may forget a key element: your logo. A business without a logo is like a face with no eyes. Your logo is the image of your brand, something you want your customers to remember and to associate with what you do and what they want to purchase from you.
Why is a logo so important?
You want your logo to be the first thing your potential customers see about you. That is why it needs to:
- Grab their attention.
- Be memorable.
- Make a strong first impression.
- Distinguish you from your competition.
- Create brand loyalty.
Your Logo Will Build Brand Recognition
After all the thinking and effort that has gone into creating your new business venture, you want a logo to create the right image for what you do and help set you apart from your competition. By embedding your logo in your customers’ minds, you ensure that when the time comes for them to need or crave your products or services, they will go to you and not to your competitor. By building a memorable logo, you are eliminating consumer confusion since they will be able to have an instant connection with your brand and what you have to offer.
Between the pandemic and the improvement in technology, consumers have dramatically shifted their buying preferences, and most of them now prefer to do their shopping online. Attract them by grabbing their attention when they open your website by presenting them with the most attractive and meaningful logo.
Create a Consistent Web Presence
It is vital for your business that your customers are able to recognize you and your products or services wherever they find you online. This means that, besides your website, you probably have an online presence on social media platforms such as Twitter, Instagram, or Facebook. Make sure that your logo is consistent and flexible enough to adapt to all those spaces, no matter how large or small they are. You also want your logo to convey a positive image on Yelp or Google My Business or anywhere else your products or services are sold.
Factors to Consider When Designing Your Logo
You want your logo to be distinctive and unique, easily recognized, and flexible enough to fit anywhere. You also want to make a great first impression and imprint itself in your customers’ minds. Pay special attention to the font you use, making sure it’s clear and easy to read. Also, work with colors that evoke the right emotions in your clients. Use shapes that can be associated with what you do or sell, and avoid anything that can be interpreted as a discrepancy or creates confusion in your customers’ minds. Your logo is a strong tool that can deliver the correct message about your business.
Remember that when you are creating your own logo you are actually building a vital part of your business. So, don’t just focus on the website but make your logo an integral part of your design concept as well.