Creating a good dating site is difficult. Indeed, creating an online business doesn’t take ages, but promoting and scaling it requires skills, budget, and strong nerves. Building a discreet dating site is a Herculean quest. Only the best survive to tell the tale. This article will help you figure out who those sites are for and how to ensure you create a 100% discreet site.
What Does a Discreet Site Mean?
People use the help of online dating for different motivations, and also for various reasons they want their online communication to be hidden from prying eyes. Some women and men looking for a discreet hookup are not ready to declare their “bachelor” status for one type of relationship or another. These can be gay people who have not come out and do not want to open their personal lives, or someone in a relationship or married people who are looking for online chatting.
This is where the discreet site comes into play, which can satisfy exactly those for whom the anonymity of online dating comes first. Looking at people who use discreet dating sites, it’s clear you can’t just pick one group. It may be better for a long-term plan. However, if you’re building the community from scratch, you don’t need to be more specific. Why?
Because to build a thriving platform for dating for married people, you need to promise 2 things and overdeliver them. The first one is to gather people with the same desires and the same area. That sounds simple but look at this example. If you’re building a discreet platform for married people in the UK, you must have a location filter. Users want to connect with other British singles, not with someone in the US. Members of such sites rarely want to keep things online forever. So, you must find a way to connect them with like-minded people nearby without revealing their location.
All of them, every person with a profile on such sites, share the same fear. They don’t want to be discovered. So, your job isn’t just to build a working dating site but to build a mist around your community. That’s what your target audience really wants.
Let’s look at the five ways to design a working discreet dating website.
Implement Discreet Payment Methods
If you plan to monetize your site, you need a good offer and a way to collect money from those who take it. It sounds simple, but it’s not. It’s not enough to implement credit card payment and payment getaways. You must ensure that the transaction doesn’t show as the membership for a discreet dating site or anything similar. Keep everything surgically clean, and your site will bloom.
Also, many sites are now considering the possibility of accepting payments in cryptocurrency. Firstly, it will not leave a trace in banking history, which in itself is an undeniable advantage. Secondly, it may appeal to crypto-lovers and crypto-investors both as a service worth paying attention to for dating, and as a platform for further investment.
Discreet Location but Still Good Matchmaking
One of the most useful and convenient inventions used on dating sites is the search for singles by geolocation. The use of GPS technology to find those nearby has taken online dating to a new level, where dating is no longer an illusion and has a chance to actually continue in person. In the case of a discreet hookup, users want to keep their location private, so you need to think about how to successfully match interested married men and women without using this technology.
Here comes the matchmaking game based on preferences and interests. Your algorithm needs to be able to match other parameters, so make a hierarchy of criteria for your site and work out the right sequence.
However, someone may want to indicate their location, especially residents of large cities in the UK and metropolitan areas in the US. Sometimes just specifying the country is enough. So do not exclude the function of searching by geotags at all, but make it possible to activate / disable, depending on the user’s desire. The main thing is that the dating seekers feel safe to be around the other members.
Option to Hide Profile
Everything is simple here, if people come to a discreet dating site, then they want to hide their online dating activity from family, colleagues, friends or just acquaintances.
And there are two main features for this. First, the ability to hide the profile from the search engine. So, if someone googles the name of their partner, they will not be able to find their photos and other information from the dating site. Second, the ability to hide the dating profile from other members on the site. This does not mean that the opportunity to communicate and match will be lost. However, only minimal information will remain visible, such as nickname, gender, age group, or other things that one considers important. At the same time, the algorithm will continue to take into account detailed information about preferences when suggesting matches for users.
Some might say that this is a step back to the days when dating chats were depersonalized and you could only chat, without being able to see each other, exchange photos and videos, or make video calls. But it’s not. All the advantages of modern technology remain available! And the option to hide the profile will work until the married person decides that it’s time to meet openly face to face.
Option to Send Disappearing Messages
Many communication software offers the disappearing messages feature. If apps that don’t focus on keeping things secret use it, every discreet dating platform should too.
One of the common reasons for the break-up is when one side finds old messages from the third person. It’s easy to forget to delete messages. Disappearing texts on chat takes care of that.
Option to Hide the App Icon
Many sites nowadays develop mobile apps as well. And some supposedly discreet platforms forget to make their icons hideable. Imagine someone’s partner has to borrow their phone for a second and sees the discreet dating app. It can mess up a person’s existing communications in the real world as well as in the online dating world. So take care of that too to create a really working discreet dating platform.