Basic daily activities online involve sharing a large chunk of data. Social platforms and apps have the privilege of collecting a ton of data from their users like personal details, life events data, online payments, and product purchases.
How many times have you talked to a friend about a trip when suddenly, an ad for a great last-minute travel offer pops up? Nowadays, sharing personal data whenever you are online is expected, so no wonder we have a feeling that our phones are listening to us. Tailored ads reflect our preferences and needs, sometimes even before we realize them ourselves.
When it comes to building websites, web designers and developers have an important task. While most people think that the first thing designers think about is what a site will look like, this is not entirely true.
Is digital privacy even possible?
The digital age brings more and more knowledge and awareness regarding the importance of privacy and data protection, so users are increasingly concerned about their safety when surfing their favorite sites. When it comes to e-commerce sites that offer a variety of products or services, users first want to feel safe so they can shop.
Users need to be sure that their data is safe and secure, which means developers need to know precisely where they will safely store a large amount of user data and how it will be treated.
Customization vs. privacy
Most retail sites use personal data to personalize user research and offer what they are looking for precisely. Based on the collected data regarding users (interests, hobbies, job descriptions, sizes, favorite colors, etc.), the website places products closest to their needs. With this valuable data, sites provide faster search and a better user experience. Shortly after, they can customize products or services to suit every individual customer.
Web design companies collaborate with verified providers and third parties to provide the users with the most comfortable and efficient experience. Companies must be aware of third parties’ data access to prevent user data selling by third parties and avoid any possible privacy breaches. Web developers should be very familiar with General Data Protection Regulations (GDPR) to prioritize clients’ data security. For a web design to be user-friendly, secure, and trustful, it must be built with legal regulations and personal data protection rights.
How can users trust you?
As someone responsible to their customers, web companies must be innovative in finding ways to manage personal data responsibly. In many cases, users agree to privacy policies without reading them. Thus, they agree to terms that might be far from favorable. Therefore, users turn to tools like Atlas VPN to defend their privacy and data. A Virtual Private Network encrypts internet traffic and ensures that no one can read it. This change means that websites and advertisers get to collect less data than before.
Show transparency about the use
Please provide all the details about the data you collect, why it is needed, how it will be stored and used. Making visible all regulations on protecting private data on the website is something users will appreciate. They want to know how the company covers them from data abuse, fraud, or identity theft.
Let users control their data
Respect user decisions on information management. Provide them a safe space to leave personal data and store and manage it as they want without any inconvenience. Regardless of the amount of data they share, users should always be able to enter and delete data. This must not affect the website functionality or the complete service.
Use data to give users the best possible experience
Users will be satisfied if the website places what interests them, informs them about offers, and shows them that it follows their needs. Make sure that users have insight into changes and improved service based on the data they have provided. Give them room also to leave feedback, ideas, or just say hi. To better serve the user and for the web to work better, this information is most valuable.