Web Design

7 Mistakes To Avoid When Planning Your Website’s Design

Proper planning is crucial if you want your website to be a successful one. While brainstorming, think about all the critical elements to ensure a good start. Whether you want to create a new website to help your business establish a good online presence or revamp your current site, make the necessary preparations. As part of the planning phase, you should know the common mistakes to avoid while creating the website design.

A good website design will ensure the growth of your business since a seamless experience can increase the chances for your visitors to take the desired action. Sadly, these mistakes in web design can bring about a negative impact:

Absence Of A Compelling Call To Action (CTA)

One of the crucial elements in a website is the call to action (CTA) since it tells your customers what to do while visiting your site. If your website doesn’t have a compelling one or is inappropriate for your business, you need to make the necessary adjustments.

Depending on the primary purpose of your website, the CTA you’ll use should match. If you have an e-commerce site, the right call to action you can use include ‘buy’ or ‘add to cart.’ As for an informative site or blog, you can entice visitors to sign up for a newsletter or updates using CTAs such as ‘learn more’ or ‘click here.’

When selecting a suitable CTA, being straightforward is the best approach. There should be enough information on a page, so your visitors know what they’ll gain from taking action and what to provide. Additionally, allow your visitors enough time to learn about a product or service before presenting a CTA.

Difficult Navigation

If you’ve visited a website with a highly complex design, you won’t be able to find what you’re looking for right away. For most, this can be annoying, and the effort can be a waste of time. A complex website with confusing navigation in place is a typical website design mistake you need to avoid. When you overlook the importance of brainstorming and a sitemap, it can negatively affect the ease of navigation in your site. If you want a good start, consider checking out a reliable sitemap builder to help with your site’s overall structure.

Remember that visitors on your website are looking for information, whether you’re offering products or services or an informative blog. Sadly, if your visitors can’t find the information they need, they can quickly close your site and look for another source.

With this in mind, it’s crucial to ensure straightforward navigation to avoid losing potential customers. Keep the content structure logical while keeping the menus simple.

 Poor User Experience

Aside from the navigation, the overall experience your site offers visitors should also be a priority when creating the ideal website design. The user experience refers to how visitors engage with your website. Generally, a good website design should ensure a smooth, straightforward experience.

The following are some of the common errors you should avoid at all costs:

  • Unpleasant or indecipherable icons or symbols
  • Placement of too many pop-up advertisements or banners
  • The need to go through several pages before visitors can find the correct information
  • Broken or inaccessible links
  • Inappropriate text size and a clashing color combination
  • Mediocre-quality images

If you want to make necessary changes to the user experience in your website, you should provide visitors with a simple way to explore your site and conveniently find what they’re looking for.

Lack Of Contact Details

Nowadays, a website is a quick source of information if you want to know more about a specific product or service. Sadly, it can be disappointing to go through a website and don’t find any contact information.

When creating the website design, it’s not only about the appearance and interface. Aside from the content about your products or services, you should also pay attention to your contact page and keep contact information up to date.

Overlooking the contact page on your website has a negative effect. Even if visitors drop by to check out your products or services, it’ll not make any good impact if they can’t get in touch with you for any questions or concerns. Most will consider the lack of a contact page unprofessional and might even think your business is a scam.

One way to avoid the negative perception is to create a dedicated contact page if you don’t have one yet or improve your current one with up-to-date contact information.

 Ignoring The Need To Be Mobile-Optimized

Today, many people check websites on their mobile devices. It can be a phone or a tablet, whichever they deem convenient. One way to widen the reach of your website and make it readily accessible on all devices is to ensure a mobile-friendly website design. When you have this, anyone can readily access your site on different devices without any difficulty.

 Slow Loading Of Pages

The loading time of the pages in your website is also a vital component to think about since it can negatively affect user experience and SEO. Whether your visitors check out your website via a desktop or mobile device, all the pages should promptly load. You don’t want your visitors to end up frustrated and leave your site.

If you want visitors to spend a long time on your site and take the desired action, you should make the necessary improvements to enhance the page loading time. The best approach to ensure fast loading on your site is to avoid uploading heavy videos or graphics that take time to load. If it’s necessary to incorporate images or videos, ensure they go through proper optimization to prevent any disruptions to the page loading speed.

 Lack Of Social Media Links

Social media will always be part of life these days, and it’d be best to integrate links or buttons to social media pages. Consider it as an alternative way to establish connections with your clients as well. The majority of consumers are more likely to interact with brands on popular social media platforms such as Facebook or Instagram.

If you fail to incorporate social media links in your website design, you’ll lose the opportunity to reach out to your target audience.

 Final Thoughts

Creating the ideal website design for your business can be a challenging task. With the various elements to consider in developing a structure that ensures streamlined navigation and an enjoyable user experience while delivering the best value in the products or services you’re offering, it’s crucial to plan everything carefully. Proper planning will help avoid these common mistakes and ensure your website will stand out from the rest.

 

 

Leave a Comment