7 Common Mistakes in Web Design
Thousands of businesses every year, of every size and in every industry, launch new websites only to get mediocre results. All of the time and money these businesses invested into a web presence can go to waste if the designers fall into several common design traps. What are the most common mistakes in web design? How can you act now to avoid falling into these traps on your website?
Table of Contents
Visitors who come to your website are often looking for specific things, like a product that they want to purchase or information about your company. If you make it tough for them to find what they are looking for, they will navigate elsewhere. Think critically about the best way to layout your headers, navigation menus, and pages so that things are easy to find.
2. Not Including a Call to Action
Every page on your website should have a clear call to action, or CTA. The call to action encourages the visitor to take a specific action, like placing an order of $50 or more for free shipping or calling to schedule an appointment. All of the CTAs on your website should be clear and easy to click and engage with.
Some of the most common CTAs that get results include:
- Contact Us Now
- Buy Now
- Sign Me Up
- Add to Cart
- Book Your Table
- Schedule Your Reservation
3. Poor Content Layout
Great websites are packed with information in a variety of forms, including text and pictures. However, when your content is cluttered or laid out poorly on the webpage it can overwhelm or confuse the visitor. Break up the copy as much as possible and never place large blocks of text on a page. Think critically about white space and how much information is too much information.
4. Not Paying Attention to Analytics
How do you know that you are getting results in your social media marketing campaigns? What makes the difference between your top performers and your lowest performers? Analytics and data are the backbones of many businesses, and it’s impossible to make informed decisions without them. Use Google Analytics and other tools to get a close look at everything from how long users spend on your site to what pages make them navigate off the site.
5. Poor or Non-Existent Search Engine Optimization (SEO)
SEO is the magic that allows people browsing search engines to be guided to your website. Websites that have rich, well-written content using keywords that people are looking for will do well on search engines. In contrast, websites that are packed with grammatical errors, keyword stuffing, and low-quality backlinks are often buried. Take time to learn about what Google is looking for so that your website is at the top of the rankings. Your website is only effective if people can find it.
6. Forgetting About Your Target Audience
Every business should have a firm idea of its target audience. The target demographic for a fishing shop is likely to be very different from the target audience for a hair salon. Having a good understanding of what your target audience is looking for will help you design a website they love. The images, fonts, copy, colors, and design should all appeal to the demographics that make up your client base.
7. Not Updating Regularly
Finally, web design is not a one-time process you can complete and never think about again. Instead, it’s an ongoing process of refining and updating your website. If your hours change, your phone number is different, or you no longer offer a certain service, you should update the appropriate pages immediately.