Google Adwords is one of the most popular advertising platforms in the world that allows you to run ad campaigns for your business. But to ensure the success of your campaigns, it’s important to track and analyze their performance.
That’s where call tracking for Google Ads comes into place. It allows you to understand how your ad campaigns affect your target audience’s behavior and sales. In this article, we’ll discuss what call tracking for Google Ads is, along with the best tools that you can use for this purpose.
Best Call Tracking for Google Ads
What Does Call Tracking for Google Ads Mean?
Call tracking for Google ads is a form of conversion tracking that allows you to find out the number of potential clients who called your company after clicking or seeing your PPC (Pay-Per-Click) posts.
Google offers a native tool that allows you to perform call tracking, and it comes with the following two functions.
- Track calls of your prospective customers made to your business’s number that you added to a call extension ad.
- Track calls made to numbers that are generated dynamically on your website, where each visitor is assigned a unique number.
Downsides of Google’s Call Tracking Tool
Google’s native call tracking tool provides you with details of each caller, including:
- Received calls
- Missed calls
- Call’s start time and end time
- Area code of the caller
While this information can come in handy to improve conversion rate, there are a couple of issues with this tool.
The first problem is that the tool doesn’t give you unique forwarding numbers. It means that other companies could also have used the same numbers in the past (or will use them in the future). These are called dirty numbers and they can lead to wrong number phone calls.
This issue can cause many side effects, such as paying for unwanted calls and spending time to filter out unqualified callers.
The second issue with Google’s native call tracking tool is that the numbers it provides don’t tell you exactly who made the call. It means it counts calls anonymously and you can’t determine whether or not it was a quality lead.
In simple words, you’ll know the exact number of calls you received in a certain period of time but there will be no information to find out which of them were qualified.
Best Call Tracking Tools for Google Ads
The following are the best call-tracking tools that you can use if you run Google Ads campaigns for your business.
DialogTech
DialogTech is an excellent call-tracking tool for Google Ads that provides conversion-tracking analytics generated through AI (Artificial Intelligence). This functionality allows you to determine the behavior and sentiment of each caller.
It means that you don’t need to perform manual work to find out the quality of each lead that called your business. The main features of this tool include integration with Google Ads (and other tools), call transcription and recording, and real-time call routing.
Pros
- AI-powered functionality
- Excellent integration capabilities
- Real-time call routing and recording
- Unique phone numbers
Cons
- Pricing is not disclosed
CallRail
CallRail is another great option to track Google Ads calls. The main features of this tool include the creation of ad groups, real-time reporting, call transcription and recording, and dynamic number insertion.
You can also integrate this tool with Google Ads and other popular marketing solutions like HubSpot, Salesforce, and Google Analytics.
Lastly, CallRail also offers a user-friendly interface to accelerate users’ learning curve and they also have excellent customer support to solve your queries and questions.
Pros
- Integration with Google and other marketing solutions
- Real-time reporting
- Dynamic number insertion
- Free trial
- Excellent customer support
Cons
- Sometimes clients receive dirty numbers
Marchex
Marchex is a powerful call tracking and analytics tool that offers AI-powered conversation intelligence data. It comes with a suite of features and the main ones include integration with call Google Ads, real-time reporting, sentiment analysis, and call transcription.
Other than Google ads, you can also integrate Marchex with many other tools, such as Microsoft Dynamics, Google Analytics, Zendesk, HubSpot, and Slack. It’s important to note that this tool focuses on serving large businesses and enterprises.
Pros
- AI-powered tool
- Great integration capabilities
- Real-time reporting
- Free trial
- Call transcription
Cons
- Can be costly for small businesses
WhatConverts
WhatConverts is a comprehensive analytics platform that can help you meet all your lead-tracking needs. It provides you with unique call numbers and allows you to create and view detailed reports containing data about leads and calls generated through Google Ads.
Another great feature of this tool is that it allows you to find out which of your ad campaigns, groups, keywords, and landing pages led to the most phone calls.
Other than Google Ads, you can integrate this tool with tons of other apps, including Facebook Ads, Zoho CRM, Google Analytics, Salesforce, and Squarespace.
Pros
- Dynamic number insertion
- Call tracking and recording
- Free trial
- Custom reports
Cons
- A little learning curve is involved, especially with reports
CallTrackingMetrics
The last tool on our list is CallTrackingMetrics, which also uses AI to provide valuable insights and help you filter out qualified leads. The main features of this tool include real-time reporting, dynamic number insertion, and integration with tons of marketing apps.
Another great feature of this tool is that it scores your leads automatically to generate insight-driven reports. Additionally, it can also help you provide a personalized experience to each lead during follow-ups.
Pros
- AI-based analytics
- dynamic number insertion
- Real-time reporting
- Free trial
Cons
- Reports could be more customizable
Final Words
Call tracking for Google Ads is critically important for businesses to ensure the success of their ad campaigns. It helps you understand the impact of your advertising efforts on driving phone leads and conversions.
You just need to make sure that you choose the right tool that meets all your unique needs, and we hope this guide has helped you with that.
