Potluck Market Web Design

About Potluck

Potluck describes itself as an all-natural Korean staples line that partners with traditional makers in Korea. Its founder, Jen, says she wanted staples that tasted like home, like the ones her family sent her. The shop sells gochujang and ssamjang and also publishes recipes.

Web design inspiration

“POTLUCK”, in dark grotesque capitals as wide as the screen, sits on acid yellow under a pink strip, like a loud label, while a single Korean character, 장, takes the logo's place. Directly below, a table seen from above, covered in shared dishes and reaching hands, explains the name. The inspiration lies in that contrast between a blunt type block and a warm, crowded photograph.

UX and navigation

“RECIPES” sits in the menu alongside “SHOP”, “FIND US” and “ABOUT”, and the page keeps that balance: two products, then four recipes, then press quotes. For a shop whose ingredients may be unfamiliar, this UX answers how to use them before asking for more. On mobile, the links fold behind an icon, next to search and the basket.

Observed in October 2026