About our Colorful Website Design Ideas, Inspirations & Examples
There are several ways you can make your business stand out online. Providing a friendlier and more memorable user experience than your competitors do with their websites is a sure-fire way to put your business on the path to success.
Think about the websites you use daily, in your business or personal life. Next, think about your competitors in your niche. How many of the websites that come to mind look similar? The chances are, quite a few of them!
When it comes to making your website stand out and creating a memorable online identity for your business, a colorful website design can be an excellent opportunity to make that happen!
Why go for a colorful website design?
Opting for a colorful website design can be a fantastic choice whatever you sell, and whether you operate in a B2B or B2C context. The beauty of a colorful website design is that it doesn’t have to be too “out there” and unusual, either. Instead, you can adopt a colorful design to highlight your business’s personality and appeal to your audience. Depending on the products and services you provide, you might use a colorful design to highlight a specific aspect of what you do, or to show people that you’re an innovator.
Modern business growth owes as much to thoughtful branding as it does the quality of your services and products, and a colorful design will help you establish your brand in the minds of your customers.
Another benefit of colorful website design is that you’ll find some that use other design styles, too, meaning you could end up with a retro or modern colorful design, depending on exactly what you’re looking to achieve.
This all leads to you having a highly engaging website that your customers love and that helps you to achieve a huge number of conversions!
What types of businesses should use colorful website designs?
Any business can potentially take advantage of using a colorful website design. However, it’s worth considering the message and feelings you want to give to your customers before adopting such a design. For example, if you’re selling medical supplies or running a medical center, than a colorful design might not be the best approach you can take, unless your medical center is for children!
A colorful website design might be great even if you’re not creating a website in a business context. A colorful blog could look great, especially if the design you choose ties into the theme of the blog. Imagine an abstract colorful design for a blog that talks about art or retro culture. How amazing would that be?!
Should I choose a colorful website design even if it doesn’t fit my brand?
You can, but you should think about whether it’s the best fit for your brand. A colorful website design might look great and appeal to people, but it might not be beneficial if it doesn’t help you accurately communicate what you do and connect with your audience.
At the same time, if you’re considering a rebrand, then a new colorful website to fit alongside that could be a great opportunity to change up your brand identity!
