About our Orange Web Design Inspirations
Orange is a bright and vibrant color that immediately brings to mind thoughts of warmth and citrus fruits. Some of the world’s leading brands across a range of industries use orange to some extent in their web design – and we’re talking about as the main color basis for their websites, not just for their headings or call to action buttons! However, we wouldn’t necessarily say that orange is a particularly mainstream color in web design, which means an orange website can still help your brand stand out from the crowd.
One of the most exciting things about considering orange website design is the potential for you to use it for a variety of website types. Whether you’re selling products via an eCommerce platform, launching an information portal, or generating leads for a consultancy business, an orange website design can help you achieve your objectives.
Why choose an orange website design?
There are numerous reasons why it’s worth considering an orange website design. Solely from a color perspective, orange is a liberating color, making people feel at ease and if they want to do business with you. This also means you can use orange website designs effectively no matter what the message you’re looking to send via your website.
Orange is also known to boost self-esteem, raise moods, and even work as an anti-depressant! If you’re looking to create a website that speaks to your visitors aspirations, whether you’re trying to sell them a vacation or a financial product, then orange could be an exceptional choice!
How will an orange website design help you get your message across?
As a bright color, having orange as the main color of your website shows you have confidence in yourself. As such, you will find it easier to inspire these same feelings in your visitors, potentially making it easier for you to hook users, inspire them to take action, and shorten the time between someone visiting your site for the first time and signing up to your mailing list or buying something.
The only thing you really need to be aware of is how your messaging reflects the colors you’re using. Orange is bright, optimistic, and positive, and as such you should invest the necessary time in ensuring your copy reflects these feelings. You don’t want to invest in an upbeat design just to switch people off with flippant web copy!
What colors match well with orange and are there any I should avoid?
White and black are always good matches with orange. If you’re considering an orange website design, it’s worth thinking about whether you want orange to be the dominant color, or are planning to use orange for buttons, text, and calls to action on top of another color.
As well as white and black, orange can also work well with blue and darker greens.
Aim to avoid pairing orange with red and yellow, as these will create a clash, while it’s also worth trying to stick to bolder shades of orange rather than softer, pastel style tones.