B2B Web Design Inspirations

About our B2B Web Design Inspirations

When you’re selling products and services on a B2B basis, it’s a completely different proposition to selling to consumers. If you’ve decided to focus on inbound marketing and sales rather than outbound, you need to ensure your website is setup to convert as many of your visitors as possible. Otherwise, you might as well not have bothered with a website and stuck to having people cold calling potential prospects or sending them messages on LinkedIn!

Our collection of B2B website design ideas will help you send the message you want to your target audience and ensure they quickly make an enquiry or buy from your website.

Why does B2B website design matter?

As you’ll probably know yourself – or are about to find out – as a B2B business you usually want to spend as much time as possible delivering your products and services to your clients. Selling what you do is an essential part of your operation, but you’d much rather have an effective website doing this job for you rather than having to do it yourself!

When you’re in the B2B space, you also need to think about how a business buyer behaves in comparison to a consumer. Consumers are probably more likely to make an impulse purchase, although they might get hit with buyer’s regret and request a refund shortly afterwards! In contrast, someone buying for a business might take a far more considered approach. Depending on where they are in the buying cycle, they may need to know all about the benefits you can deliver or might simply be looking to get the best possible deal from a price perspective.

On top of all this, you need to make sure your website reflects your brand and makes other businesses want to partner with you!

What color schemes work well in B2B design?

Instead of choosing a B2B website design concept based on its color scheme, think about the designs that allow you to communicate information in the best possible way, and that you can tweak to match your brand and objectives.

Ideally, your B2B website design project will reflect your brand. If you’re planning a website redesign alongside a rebranding project, you should ensure you plan your projects alongside each other, so your new website reflects your updated brand identity.

If you’re launching a new B2B website alongside your brand from scratch, then less is often more when it comes to colors. Unless you’re a B2B company working in a creative industry, its likely you’re not going to impress people by going overboard with the use of color and other design features. Stick to two or three colors that contrast well with each other, such as while with blue and black, and build from there.

What are the best design styles for B2B websites?

It really depends on what you’re trying to promote. A B2B website could be anything from a lead generation tool to a large-scale eCommerce platform. Choose a design style that best fits your needs to put yourself on the fast-track to B2B success!