About our Experimental Website Design Ideas, Inspirations & Examples
It’s never been more vital that your business can stand out online. Yet, businesses increasingly go for safe, run of the mill website designs. You probably know some of these businesses yourself. You know the ones we mean. They have a website where if you changed the business name and logo they’d be almost a 100% replica of their competitor!
However, whether you’re selling in a B2B or B2C context, people will be drawn in by something different. Choosing an experimental website design gives you another means of standing out amongst the crowd. Interested customers will remember your website as much as your business name. If you’re working in a competitive industry, you need to stand out in as many ways as possible!
Why choose an experimental website design?
Having an experimental website design concept can improve the user experience of your website and may lead to higher levels of engagement and conversions. However, you should be careful not to choose an experimental design just for the sake of having an unusual looking website. It’s easy for your website to become a showcase for a particular type of web design, but at the same time for your visitors to find it very difficult to navigate and know what to do.
Yet, if you’re able to harness an elite experimental website design with things like clear navigation and calls to action, as well as your branding and making it obvious what you do, you could be onto a good thing.
What types of websites can use experimental website designs?
Many people believe that a different experimental website design concept should only be used by those in creative industries. The truth is that anyone can use a fancy experimental website design approach, so long as they ensure it reflects their brand and the type of design doesn’t distract from what the website is supposed to achieve.
How experimental should I be with my website design?
It’s up to you how far you take your experimental design and what features you choose for your website. You might simply use one of our experimental website designs as inspiration and use it mostly as you find it here. Alternatively, you might make your own tweaks to different elements depending on how you want people to interact with your website.
Experimental designs might simply be more creative than “standard” websites or move away from traditional design conventions. Likewise, we’ve seen some web designs that negate the need to use the mouse or that are structured like a mind map rather than having a typical navigational structure.
How can I incorporate my brand into an experimental website design?
Ensure you’re asking yourself this question when you’re searching for an experimental web design idea. You shouldn’t choose a web design you love if that will mean making changes to an already established brand. Instead, consider what your brand stands for and the messages you want to send to your customers, and how a creative design will help you do that even better than you do now.
