About our Parallax Web Design Inspirations
There are lots of ways to build a highly engaging, high converting website, and many design elements that will help you get there. Sometimes, you need to look a little further, past more traditional types of design, and look towards interactive style designs that feel a little different to using any other website.
Parallax website design ideas can help you achieve this, allowing you to combine strong and appealing visuals with your key messaging to deliver an immersive user experience. Done well, a parallax web design can help to improve engagement levels and improvement, all while putting a strong focus on the most crucial elements of your site.
What is parallax website design?
Parallax designs see the background of the website change as the user scrolls down the page. Some parallax designs even make use of horizontal scrolling, for example if they’re presenting a timeline or story of their brand.
Increasing numbers of websites across a variety of industries have started using parallax design in recent years. This helps them to present their most important information at the top of the page, with the visual imagery and further messaging available when users scroll down the page. This approach can also help from a performance perspective, helping websites to load more quickly, while for conversion analysis you can view which feature within the parallax design was the trigger for someone to make a purchase or leave your site.
How can I use parallax website design effectively?
To use parallax website design ideas effectively, you need a combination of strong messaging with appealing visual elements. Depending on your industry, these elements could be anything from graphics of your product or service to a photograph of a specific location. You might then choose a design where you can incorporate a photograph that the user zooms in on when they scroll down the page. Alternatively, your design might see different graphics or text pop up or fade in from the background when users scroll.
One of the benefits of using a parallax design approach is that you can still follow slick and minimalist design principles and have a clean, professional looking website, but with a wealth of information for users to read if they wish.
What types of businesses should use parallax website design?
In recent years, modern and on-trend parallax website design has become especially popular in the SaaS industry, but it’s a design trend that anyone can use.
The trick is to make sure you have enough content to make a parallax design worthwhile. If your product only has a couple of features or you run a relatively simple business, you might not need a parallax design, and may be outright better off going down a different route.
Should I use parallax website design across my entire website?
Parallax web design typically works best when utilized sparingly, such as on your homepage, rather than across your entire website. You can use a parallax effect to draw people in and present your product and benefits on your homepage but should consider whether this is necessary for specific product pages and others found deeper in your website.