About our Scroll Web Design Inspirations
If you’re looking a for a modern style of website, then a scroll website design is a fantastic opportunity to achieve this. Instead of getting lost navigating different pages, why not allow your users to simply scroll through your pages until they find what they’re looking for? Of course, you can still use a form of navigation if you wish, taking inspiration from single page website designs to help people find specific categories within your scrolling setup.
One of the most exciting aspects of scroll website designs is that you can often make them dynamic. Let’s say you run a heavily content driven site, like a magazine or a blog. You can set up your website so your fresh content is always at the top, while keeping older content available for anyone who wishes to read it further down the page. This means you have as much content on hand for sporadic visitors to your site, while always having a site that looks fresh to those who come back regularly.
You don’t need to be a content-driven site to adopt scroll website design, either! eCommerce platforms often utilize such designs, and they can be great for new businesses that only have a small range or are in a particular niche. What better way to attract customers than to show them everything you offer from the moment they land on your website?
What are the biggest benefits of scroll website design?
Choosing a scroll website design makes it easy for you to maintain your website, while helping you to provide a friendly and intuitive user experience. Even the best designed websites can suffer from their users going “off piste” and exploring pages that are low value and won’t necessarily help nudge them closer to making a purchase. With a scroll website design, you’ll take many of these elements off the table, with users finding most of what they need in one place. Even if you do take advantage of navigational elements such as category pages, you can make these endless scrolling pages, too, to minimise the risk of your audience getting “lost” and increasing the chances that you’ll make a sale or earn an enquiry!
What types of businesses should consider using scroll website designs?
Any business can use scroll website design. However, depending on the type of website you’re looking to create, there are definitely some types of business for whom this design style will work best. If you’re a publisher or an eCommerce website, a scroll website design can help you to highlight your latest content or most popular products, especially if you’re not the end-seller of products but are providing users with an aggregated feed of items.
If your website has a clear user journey and you want to focus your audience’s minds on key information and reasons to buy from you, you might be better off avoiding scroll designs. Sometimes, a scroll design can lead your customers to think there’s more they need to discover, and the endless scrolling can become a distraction in itself!