About our Video Website Design Ideas, Inspirations & Examples
Everyone wants to build a website that achieves high visitor numbers and is both engaging while delivering a high conversion rate. What’s more, there are lots of ways you can go about achieving this. Sometimes, the best approach to take is to do something that your competitors aren’t doing and make your website something that will stand out from the crowd.
One way you might do this with a video website design. By putting video content at the front and center of your design, you’ll have an instant point of engagement for your visitors, while allowing yourself to incorporate additional elements around your video to create a truly memorable user experience.
Of course, you also need to ensure that incorporating video in your website design will actually lead somewhere! A great video presentation that doesn’t lead to a sale or an enquiry isn’t making the most of the opportunity!
What exactly is video website design?
There are numerous potential interpretations of video website design, but when we talk about this trend we mean when video is used somewhere within a design. Unlike a video background website design, for example, which would use a video rather than a static background, a video website design incorporates video while also including additional elements and features.
Typically, a video website design might include video content alongside written copy, although it isn’t unusual to find websites that rely predominantly on video.
Why should I use a video website design?
Using a video website design can give you a wealth of opportunities when it comes to building your website. You might only use one video on your homepage to introduce visitors to your business. Alternatively, you might have videos on every page that advise visitors about the services and products you provide. If you’re an eCommerce business, you might even have videos on each product page to showcase your products in action!
What is the best way to use video website design?
There isn’t really a right or wrong way to use video website design. What we’d recommend is thinking about the ways in which video can be impactful for your business, and work forward from there. Do you need to use video to demonstrate an SaaS platform, or do you need to include a presentation that will give the human touch to your business? Depending on your specific needs, you might decide to choose a professional production company rather than featuring in your videos yourself, too!
What other considerations do I need to make when choosing video website design?
Think about how your video website design helps to tell the story you want to present through your website. How do your other design elements and features like images combine with your videos to help you create an immersive online experience?
With these in mind, you will also need to think about the colors you use in your design. If you have existing branding, then your site will need to match this. If you’re launching a website for a totally new business, think about how your color schemes can help bring the best out of your videos alongside the rest of your design.
