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6 Ways to Integrate Social Media on Your Website

As of late 2021, there were just over 4.5 billion social media users representing 57.6% of the global population. Social media has become a part of our daily lives and gives us a convenient way to share updates and information with the people closest to us or our professional networks. For leading businesses and individuals looking to create a brand online, social media is an important tool that can also boost website engagement.

In this post, we’ll discuss 6 ways social media can be integrated into a website design. The goal of social media integration is to increase the level of connection between a website and the brand’s individual social media channels. This not only helps direct traffic to and from the website but also creates a more professional and consistent digital presence. An effective user experience should present website visitors with intuitive options for finding, browsing, and sharing content.

Add Social Share Buttons

One of the best ways to increase social media engagement on a website is to add social share buttons. Once added, social share buttons will be visible on each page that allow visitors to share a post to one or more social media platforms with only a single click. It’s recommended to select social media channels that are relevant to your brand and target audience. For example, LinkedIn is a great place to share B2B content, while Pinterest is popular with fashion brands and restaurants. Social share buttons are also a great booster for product page traffic as many consumers share their favorite products or new products that they find interesting or useful with others.

Create Custom Branded Hashtags

Most social media platforms support hashtags, and they’re a useful tool for collecting and grouping information related to similar interests. Creating custom branded hashtags for your business is an excellent way to engage with your current audience. You can create a hashtag for your business name or create unique hashtags for products or special promotions. A custom hashtag allows you to control the messaging, and you can add links to your posts that direct visitors to your website. Custom hashtags can also be used to encourage users to share their own stories using your products or services.

Use Video Testimonials

Videos can convey a lot of information in a short amount of time and can be easily shared on social media. Content can be posted on hosting platforms such as Vimeo and YouTube for easily embedding them into your website pages. You can also use video testimonials on your website to demonstrate social proof and boost conversions. Video shared from a social media platform is already optimized for sharing and will be more accessible than a video clip that is simply embedded on a website page.

Enable Social Login

Social logins have become popular with many users as it allows them to register for a website without creating a separate account. There are many social platforms that provide logins including Facebook and Google. Website plugins are available for adding these services to your site. Social logins can help boost new registrations by streamlining the login process using platforms familiar to your audience that they use regularly.

Include a Social Media Feed

Adding a social feed to your website will give visitors a preview of your social media presence and encourage them to follow you so they can participate in the communities that you’ve built around your brand. A social media feed shares live data from your accounts and is automatically updated as new posts are added. The layout of your social feed can also be customized, giving you complete control for how it’s presented on your website so you can ensure it complements your branding.

Display Social Media Stats

Another useful way to integrate social media on your website is by presenting your social media statistics. Data such as the number of followers or shares can help visitors see your current level of engagement. This is a valuable tactic to use after making some initial progress establishing a social media following. We’ve already talked about the importance of social proof, and this is another way that your social media channels can help to convince visitors and prospects that your brand is trustworthy.

Social media can be integrated into a website using many different approaches. We’ve highlighted six ways to get you started and, like most aspects of marketing and business development, it’s important to try new methods until you find what works best for your business. Now that social media has become such an integral part of life and work for most people, connecting your digital presence across all channels helps to boost visibility and deliver a consistent brand message.

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