There are many steps that you must take when trying to design a website that sells, and the results of your work will always be unpredictable. Still, the right approach will help your website get noticed by search engines and increase sales. But first, you must understand what makes a website sell, and this article will help you with this.
Develop an adequate SEO strategy
One of the best ways to increase organic traffic and rank high in search engines is to implement a proper SEO strategy. An SEO strategy is an integral part of a website and should be built around foundational pillars, including content strategy, on-page optimization, backlinks, and user experience.
The most widespread way to ensure your site ranks high is to analyze competitors’ SEO and learn from their strategies. A thorough analysis of your competition’s SEO can help you understand where you need to improve your strategy. It will help you determine which keywords and terms they are using to get more traffic and share of voice. In addition, it will give you insight into their website’s features, content promotion methods, and backlink profile.
Search engine optimization also involves incorporating relevant content, which will drive potential customers back to your site and social media pages. According to Eric Enge, an expert at Search Engine Journal, Google is increasing its focus on ranking only websites with high-quality content. Otherwise, your potential customers may be led to a site that has not been updated in five years and close it immediately, thinking it is abandoned. For this reason, creating quality content for your site is vital. If you are not good with words, hire SearchLogistics to help you, or use a content generation AI in the worst case. There are lots of them, and their principle is similar to an essay generator free to use for students like this one.
Add high-quality and relevant visuals
The use of visual content is widespread. Most marketers use images and videos on their blog posts, landing pages, and social media channels. Another 43% use visual content on print materials, such as ads and business cards. The rest of them use visual content for other purposes.
When it comes to creating visual content for a website, a survey of marketing professionals found that 23% use an in-house designer, 30% use an online tool, and 21.4% hire a freelance designer. In addition, a third of marketers use professional software or self-service tools to create visual content.
When creating visual content, it’s essential to create recurring themes and pillars for the visuals. For example, if you sell airline tickets, you might post photos of planes and destinations. You should also plan to post visual content at peak times, like holidays or events. This will help you manage your production calendar and budget.
Use lead generation tools
Lead generation tools help you track, analyze, and communicate with leads. Some tools are free, while others charge a monthly fee. You should understand which tools are best for your business and use them accordingly. If you do not know what they do, you can try free trials before committing to buying.
Lead generation tools can be used to increase traffic to your site and convert your traffic into customers. For example, if your website sells clothing, you can use a widget that displays your product information. Using these tools, you can track which products people purchase and how many are interested in buying them. You can also use a tool called Outgrow to manage your inbound traffic. This tool also lets you split-test different designs to generate more leads.
Depending on your budget, you can use free tools such as MobileMonkey or HubSpot. These tools will help you build automated messages that encourage your leads to convert. Similarly, you can also use email marketing tools such as ActiveCampaign. These tools will help you send emails to your potential leads and convert them into sales.
Do not forget about an eCommerce plugin
If you’re planning to create an online store, you’ll need an eCommerce plugin. These are tools that make it easier to create an online store. Unlike a regular website, an eCommerce plugin is built specifically for an online store. Its interface is easy to use and helps you get up and running in no time. You can even get an SEO plugin to help you improve your search engine rankings.
There are several types of eCommerce plugins for WordPress today. You can choose the one that will serve and satisfy your needs best. Some plugins integrate with your website and allow you to add catalogs and attributes to each product listing. Some of them also let you sell your products from different platforms, including Facebook and eBay.
A good example of an eCommerce plugin for designing a website that sells products is the WordPress Product Catalog plugin. It allows you to create product catalogs and request quotes from people. The eCommerce product catalog plugin is compatible with many premium and free plugins and offers a variety of customization options. It also allows you to add unlimited products and product variations. The plugin also has a customer management extension that lets you customize the customer experience. For example, you can decide which products a user can view after logging in and even manage vendors.
As you see, building an eCommerce site to start selling your goods and services is way simpler than you thought. Just use these tips, combine them with your own entrepreneurial skills and the might of technology, and you will be fine.