Web design is crucial for modern businesses. Why? First of all, it sets the first impression of your audience. When people visit your website, they judge your brand within seconds. In these first few seconds, your business must make a positive impact on your potential clients. If your website pages don’t look appealing, you may miss out on leads.
Another reason why web design is important is that it aids your SEO strategy. Search engine optimization largely depends on web design elements. The way you publish content on your website affects its crawling by search engine spiders. That’s why you can’t just mess up your design.
Web design is also a tool that builds trust with your audience. The statistics show that customers don’t trust poorly designed websites. If they see a bad design, they may even think that your business is shady. Lack of trust may result in tremendous losses of money. In contrast, a professional site sends good signals to your audience.
Now that you realize the importance of web design for your business, you are probably wondering what skills you need to develop. But how to find time for them if you are a busy student? You can save some time for learning new skills if you use modern tech tools for students. One of them is a free plagiarism checker with percentage that shows how unique your paper is. Another great tool is a citation generator that can make automatic citations for your assignment. If you stop doing some unnecessary manual work, you can focus on gaining important web design skills listed below.
All web designers must start with the basic designing tools. First of all, you should gain an understanding of key software programs, such as Photoshop and Adobe Illustrator. Only by mastering your skills with those helpful primary platforms, you’ll be able to craft a well-designed website. Otherwise, you risk limiting your professionalism.
UX/UI and visual design
The latest studies show that about 75% of people form their opinion about a web page based on its look and feel only. That means you should improve your skills in User Experience and User Interface design, so your website will be visually appealing and easy-to-use. For UX and UI, you have to learn how to use grid systems and web fonts as well as color psychology and type hierarchy. You also must be able to make responsive pages for different types of devices.
HTML & CSS
If you are going to be part of the digital world, you should gain at least some basic coding skills. Pick several simple languages, for example Hypertext markup language (HTML) and Cascading style sheets (CSS). Both of them are the fundamental blocks for any website structure. Knowing those programming languages will help you read and edit web pages as often as you want to. With HTML and CSS skills, you will easily complete a decent web design job.
Search Engine Optimization
As mentioned above, web design and search engine optimization are linked. Always bear in mind that web design can reap smooth results only if it’s backed by a decent SEO. That’s why you should know some basic search engine optimization principles. Get familiar with this topic in order to make the structure, layout and performance of your website SEO-friendly. This will promote your pages to the top ranking positions.
No matter what field you are working in, you should be good at time management. And web design is no exception. This skill is crucial for those who work on websites in a fast-paced environment full of competitors. This is a sphere where people constantly create innovative things, so you should manage your schedule properly in order to be a top professional. Believe it or not, time management is what will boost your designing potential.
This skill may not be so obvious for web designers but it’s really important for them. You’ll inevitably communicate with clients about their expectations and preferences. One of your responsibilities will be conveying technical information in a clear, simple manner. Finding a common language with your colleagues may be quite challenging. So to go a long way in your career, you should improve your communication style.
Web design can literally make or break your business, so you should pay special attention to it. Some of the most important web design skills include: software implementation, UX/UI and visual design, HTML & CSS, search engine optimization, time management and clear communication. Hopefully, this article has inspired you to learn more!
Robert Everett is a web designer and IT tutor. He develops designs for some of the biggest corporations in the United States. Robert is happy to share his knowledge with other people, so he creates great online courses for beginner designers.