The emergence of the digital world paved the way for various types of information, products, and services to be easily available online. For this reason, more and more businesses, as well as individuals who target a specific group of audience, make it a point that they have a strong online presence. One of the viable ways of ensuring this is by having a compelling website that attracts visitors. This article focuses on the top web trends that you will get to see in 2021.
Progressive Web App Development
Progressive web apps or PWAs are known to be more responsive and interactive than your usual web applications. The professional web designers behind a Charleston web design company suggest that you leverage this for your business or page if you want to bring a mobile-app-like experience to your visitors. After all, statistics show that PWAs have a higher conversion rate compared to native apps. For this reason, you are most likely to see them moving forward.
Another trend that you are most likely to see this year is parallax animation which encompasses the separation of page elements into foreground and background. This creates a parallax effect which is an optical illusion that happens when objects near to the viewer appear to move faster than those which are farther away. In this case, your web page then closely resembles that of a theater stage.
Dark-Themed User Interface
Dark-themed user interfaces (UI) have become popular for mobile applications but now, this trend is also infiltrating websites. Perhaps the reason why more and more people are drawn to it is that dark-themed interfaces tend to be easier on the eyes, reducing the risk of eye strain significantly. This type of interface also makes the light content easier to see through the enhancement of visibility. The great part is that it even provides your website a certain level of eccentricity and artistic touch. Some of the well-known platforms are already leveraging this type of interface.
Neumorphism ushers users into the paradoxical age of minimalist realism, which reflects designs that simulate the physical world. This is accomplished with the use of selective drop shadows that are overlaid with semi-flat colors. In this case, the design may be quite similar to an embossed background. Because of the tactile experience that you users get, their connection with the page is heightened. Neumorphism is best applied on buttons, search bars, as well as text boxes.
While there have been various platforms that leveraged AI-powered chatbots in the recent couple of years, you can expect that this trend will not go away in 2021. Rather, there may be quite a big demand for it this year. There is a great chance that websites will be more concentrated on building this type of chatbots and virtual assistants because it paves the way for an improved user experience.
Chatbots may prove to be underrated but they are one of the most convenient tools that can instantly engage users into your website as soon as they visit your page. This can be attributed to the fact that chatbots and virtual assistants provide immediate responses that lead to the avoidance of delays and drop-off rates.
Alongside this, AI-powered chatbots also can collect data from the users through a series of engagements. From there, you will be able to provide a better solution to your customers or the visitors of your page. These chatbots are also leveraging natural language during the interaction which brings forth a better user experience.
Abstract Art Compositions
Because 2021 is all about minimalism, you can expect abstract art compositions to be one of the top trends in web designs this year. The use of abstract shapes can come across as a simple and restrictive design but when they are incorporated into complex and sprawling compositions, they exude freedom.
More often than not, abstract art compositions are already taking the place of figure illustrations and even stock photography. Even if pictures of people are not included, abstract art compositions can still evoke emotion in your web visitors. As a result, your website will tend to feel more alive, even without the presence of familiar human faces.
Nevertheless, abstract art compositions go well when they are integrated with color schemes that are easy on the eyes or the hues that are less jarring than pure black or white. Soft color palettes tend to naturally induce calm and relaxation, which is why you should consider this trend in case you are in the process of building or updating your website.
Finally, single-page websites are already seen in the past year, but the trend continues in 2021. This can be attributed to the fact that single-page websites are easier to navigate for most users, particularly those who love to use their mobile devices. Thus, you can expect that the demand for long and extensive web structures will be out shortly. Building separate pages for various types of topics are now rendered obsolete.
Apart from being easy to navigate, single-page websites also hasten the page loading time, which can significantly decrease the bounce rate of your website. Keep in mind that users are quite impatient, such that when a website takes a couple of seconds to load, they will most likely close it and visit another site instead. Alongside this, single-page websites are also easy to build because of their simplicity, making them an inexpensive solution for your site.
The web trends listed above are only some of the ones that you need to watch out for in case you are in the process of designing one for your business or personal page. There are other various trends that you may need to look into such as voice recognition technology that greatly impacts how developers build their designs or comfortable colors and web designs for a specific cause. The key is in figuring out your needs and preferences to ensure that you eventually go for a web design that will be able to help you achieve your goals.