Search engine marketing campaigns are essential to any website. Without SEM, websites tend to get lost in the sea of their competitors.
Keyword strategy is a crucial aspect of a search engine marketing campaign. Irrespective of new algorithms getting introduced by the day, inbound marketers still vouch for keyword research.
SEO consultants search keywords for their search volumes and popularity, place them strategically in their content, and manage to get high rankings in the search engine. However, it is not as easy as it sounds.
Creating a keyword strategy that works requires a thorough understanding of the business and every related aspect. Here are some tips that will help you to create an SEO strategy that always works.
Determine your goals
No business can ever taste success unless they have well-defined goals. The same is with strategies. You can’t curate a keyword strategy unless you know what you are eyeing. Determine what you want to do? What kind of traffic do you want on your website? What’s the scope of practical growth you are expecting? And such similar questions.
Once you know your goals, it’s easier for you to achieve them.
Understand your audience
Before jumping straight to researching keywords, take some time and understand your buyers’ persona. Who is your target audience? What common terminologies and phrases do they use?
You might want to use branded terms relating to your product, but they might not work as effectively. Try to audit keywords by interacting with your target audience and recognizing the phrases and terminologies they use.
Researching hashtags and reading industry publications will also help you find relevant keywords.
Use tools to select keywords
Technology gives growth to businesses, whether small or large. SEO-related tools have equipped us with various techniques that help us filter out the noise and target keywords that really work.
Today, various tools are available at your disposal to help you to find out your high-impact keywords.
For instance, Google AdWords Keyword Planner is one of the most widely used tools. Type the phrases or words related to your offerings, and you will know the number of searches around them.
Track and analyze your keywords
Once you know the keywords widely used by the audience, create a database of them to research. Add more wide-ranging keywords to the tracking tool. Create new phrases and test them.
Keep at least 50 to 100 keyword options. Filter and shortlist the top ones from these by carrying out a competitor analysis. Your competition is also attempting to rank on the best keywords for your industry, so monitor your competition and target the keywords that are bringing the traffic.
Bonus Tip: Use on-page SEO
As search engines look for relevant and valuable content, optimizing websites to fit in the bracket created by them is essential for businesses to get noticed. Hence, on-page SEO has become essential.
On-page SEO is the process of optimizing web pages to get organic traffic. It is the way a web page is designed to appear in the search engine for a specific keyword. With on-page SEO, the websites stand better chances to get a better ranking. If the search engine finds your page relevant to a particular keyword entered by your audience, your website will reflect on the list.
Work on your on-page SEO to get a better ranking. Optimize every page of your website for only one keyword. Insert the keyword in the URL, title, headlines and sprinkle it throughout the page. Furthermore, create a meta description with that particular keyword in it.
But, ensure that you don’t stuff your web pages with keywords. Create content that is relevant to your audience. It should be your priority.
Having a robust keyword strategy is essential for the success of your business. You can even join forces with an experienced SEO consultant service to help you with your SEO. Take some time and use these tips to curate an infallible keyword strategy.