Web Marketing

What Is RUM Data? A Complete Guide To Real User Monitoring

RUM data is a powerful tool that can be used to track user performance online. The concept is simple: given a data set, you can monitor how users interact with your website and website offerings. 

This allows you to determine which parts of your site are performing best to optimize them accordingly. This article will explain RUM data, its uses, its risks and dangers, and how you can implement it on your websites.

What is RUM Data?

RUM data is an industry-standard technique to track user behavior on websites. RUM data is different from other tracking technologies because of the granularity level. With RUM data, you get detailed visitor behavior, including their IP address, time of visits, the pages they go to, the links they click and more. 

Most tracking technologies only track visitors to your site and then leave them with a lot of data on their own. RUM data goes deeper by collecting data about each visitor, including their device and the visiting pages.

How to Build RUM Data Into Your Websites

Here’s how to collect and use RUM data on your websites: 

  • Set up a basic website monitoring system

With any basic website monitoring tool such as Google Analytics or WebsiteAssurance, you can see detailed statistics about your site’s performance, including the number of visitors, the devices they are using, the time of visit, and the amount of data your visitors are sending and receiving. 

  • Use that data to help decide what to optimize

By seeing where your site is doing well and where it needs improvement, you can focus your efforts on the areas that need it most. This allows you to focus your efforts on essential things, like fixing your visitor-centrism problem. 

  • Outsource essential tasks

Once you know where your site is performing well and what areas could use some work, you can use your tracking code to invite a third-party website optimisation company to come on-site and make those adjustments. 

  • Monitor the effects of your changes

Using your tracking code, you can request your third-party company to collect RUM data and see the results in the analytics software. 

  • Use your data to make recommendations to your staff

Once you know where your site is going and what areas could benefit from some work, you can use your analytics data to suggest ways your team could improve their strategy.

The Risks of Using RUM Data

The biggest risk is that you don’t use RUM data correctly. If you are not collecting and analyzing this data yourself, you probably trust those who are. RUM data collection and analysis can be difficult and require technical know-how. 

To properly track user behavior, you’ll want to use tools which are either not available to the general public or are hard to use poorly. For example, Google Analytics only offers basic metrics and statistics and cannot track user behavior daily or monthly.

If you are looking for real-time insight into what is happening with your site visitors, you’ll want to use Hybrid end-user monitoring, this tool helps monitoring them and brings client-side insights together with your server metrics.

You’ll need a well-thought-out plan to get the best results from your RUM data. You need to know what you want to measure and why. Then you need to figure out what metrics work best for the data you are collecting and how long it should be stored.

The benefits of RUM Data

Now that we’ve gone over what RUM data is and why you would want to track it, let’s go over its benefits.

  • Increased Site Visibility

Users using your site engage with your content and product(s) uniquely. This data can create great experiences that engage and retain your audience. 

  • Increased User Experience

By understanding where your visitors are clicking and what tools they are using to navigate your site, you can create more engaging experiences for your visitors. 

  • Increased Conversion Rate

RUM data can help you determine where to invest your time and money to increase your chances of success.

  • Improved Customer Experience

A better experience for all involved comes with better visibility. Users are more likely to come back to your site if they have a decent experience the first time around.

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