Have you ever stopped and asked yourself what is the importance of a good website for business? Why are top graphic design services for your website important in the modern era?
For starters, It only takes 0.05 seconds for people to create either a positive or negative opinion about your website. Yes, you read that right. It only takes 50 milliseconds to impress your audience or else you’ll lose them for good.
Since we live in a digital era, having a well-designed business website can instantly help you form a good impression on your prospective customers. It helps visitors navigate through the website with ease and provide a great overall user experience.
If you’re looking to future-proof your website, then you’re in the right place. In this article, we’ll talk about the 25 essential design tips you need to follow in order to get more value from your visitors. But before we go any further, let’s briefly discuss what web design is first.
What is the importance of a good website for business?
In a nutshell, the importance of a good website for a business is that it’s responsible for creating the overall look and feel when you’re using a website. It’s the process of planning and conceptualizing your content—from the layout to colors, fonts, and graphics.
What makes website design essential is that it impacts your conversions and credibility. If the design of your business website isn’t optimized for user experience, then this might be the ultimate problem that will affect your business’ success.
Always keep in mind that web design goes beyond aesthetics. Outdated, overcrowded, and broken websites will most definitely hurt your brand more than they should. It will also contribute to the reasons why your website might look and feel irrelevant to some people.
But fret not, no website is perfect. If you haven’t optimized your website in a long time, then here are 25 website design tips that will help you outshine your competition in the years to come.
25 Website Design Tips to Boost Conversions
1. Make it as simple as possible
The main purpose of your website is to communicate your core message instantaneously. The fewer visitors have to read, the better they’ll be able to process your content. They should be able to quickly scan the page and get what they need without taking too much of their time.
Always try to appeal to your visitors’ emotions rather than the word count of your site. The fewer words you put, the more effective your website design will be.
2. Is it readable?
One of the reasons why you should pay attention to the importance of a good website for business is that great designs make the content you’ve put out easy to understand.
When you focus on improving the readability of your website, it increases the chance that your potential clients will actually read and interact with the content you posted.
3. Images are extremely important
Most of the initial information people consume on websites is visual—which is why communicating with images is always better than text.
Images provide a deeper explanation to texts as it breaks up the written content into understandable pieces. High-quality images are used in order to form an impression of credibility and immense professionalism in the visitor’s mind.
4. Your headline should focus on your keyphrase
Your headline should assure them that they’re in the right place—wordy and vague headlines will only confuse your audience.
Use your target keyphrases on your headline to win them over. Write what your company is about and make sure that you explain it thoroughly as they scroll.
5. Always put your CTA at the bottom
Putting your CTA at the top of your page is too aggressive. Visitors who are visiting your site for the first time have no idea what you offer yet, which is why it’s safe to assume that not all of them are ready to take action on the first visit.
It takes a lot of persuasion and convincing before you start leading them to the next step they should take.
6. Stick with familiar grounds
In addition, for eCommerce websites, the call-to-action of your page should always be consistent.
If you’re choosing for example, “BUY NOW” as your CTA, make sure it’s the same with every page. You shouldn’t put “BUY NOW” on the first page then “CLICK TO PURCHASE” on the next. This is not only confusing but also gives off a very sketchy and negative impression.
7. Answer all your visitor’s questions
As much as you want to seal the deal right away, make sure that your website’s content can seamlessly address questions and provide strong evidence that will answer all of your visitor’s questions in an instant.
8. Never overcrowd your site
A website design has numerous components that work together to create the perfect user experience. Although, with all these components, it’s easy to overcrowd your website.
Modern, sleek, and clean designs are always better than overcrowded websites that have too much going on. Whitespace is okay and most often than not, people like websites that have low visual complexity.
9. Choose a theme that supports plugins
Plugins such as W3 Total Cache and WordPress SEO by Yoast are necessary for WordPress websites. Choosing a theme that can support all major plugins is one of the most important steps when you’re creating your website.
10. Please, get rid of your carousels and sliders
The problem with sliders and carousels is that your visitors might only see the first slide. In addition, the content on the slides is less likely to be seen and calls to action are unlikely to be clicked.
Sure, they were popular in the early 2000s—but in today’s era, they are more effective on social media instead of being a part of the website.
11. Don’t use tabs and accordions too
The majority of website visitors prefer scanning instead of clicking to reveal information. If you have important information that still needs to be clicked or open a new tab to see it, then they most likely won’t do it.
Having information readily available is always easier and better than hiding it in tabs and accordions.
12. Make your design mobile-friendly
There is no doubt that the majority of the world accesses the internet through their mobile devices. If your website is not mobile-friendly, then it won’t perform well.
Another thing is that search engines like Google know that smartphone owners use their devices more than their laptops at least once per day. And as a result, Google honors websites that are optimized for mobile devices by displaying their sites on the first page.
13. Avoid stock images as much as possible
Stock images NEVER feel genuine. Even with their big smiles, stock images just don’t seem to build trust.
Why? Because visitors prefer to see real people that work at the company instead of people in stock photos that seem like they were forced to strike a pose.
14. Be aware of your 404s
404 errors usually happen when a user is trying to reach a page but it can’t be found. One of the main causes of this could be the URL is wrong or the website was moved or deleted.
Search engines don’t punish websites for this but it sure does annoy users. Running into 404 errors is highly frustrating and it triggers users to go elsewhere for a faster and efficient solution.
15. Choose the right color
It’s more important to focus on colors that compliment the overall design and tone of your website.
Align your color scheme with your branding—look at your logo and base your color scheme there. This will help you determine which colors work well with your brand image.
16. Navigation shouldn’t be difficult
The key to retaining visitors is optimizing your website navigation. If your website’s navigation is confusing, then there is a higher chance that your visitors will give up and look for what they need somewhere else.
17. Be careful with social media icons
Placing your social media icons at the top of your website is not the best idea. It can serve as a distraction and veer potential customers away from your website.
If you want to increase your conversions, place your social media icons at the bottom.
18. Content versatility is a must
Fill your page with a variety of useful content. Talk about how your business started, the benefits they’ll get when they avail your services, and showcase the clients you’ve worked with.
19. Your business website is not a personal blog
Never fill your pages with blocks of text—nobody has time to read all of that.
Your website page is not a blog post. Long paragraphs do not align with digital content best practices. Try to tell your brand and products story in just a few sentences. In fact, using a few words is even better.
20. Jargons are not necessary
When something is difficult to read, visitors unconsciously find it extremely time-consuming. The easier the sentences are to understand, the more successful your website will be.
21. Include your client testimonials
Including testimonials on your website shows visitors just how much people love your services or product. Let the kind words of your clients win over new ones!
22. Invest in making your website load faster
Optimizing your website’s speed will drastically improve the user experience. The faster your page loads, the more your site is enjoyable and convenient to visitors. Not only that, but you will also have a better chance at ranking highly in search results.
23. A bit of whitespace wouldn’t hurt
Some websites that contain lots of information are usually tightly packed and can make the page overwhelming for a user to read. Adding a bit of white space to your content can help user readability.
24. Yes, the font you choose is a big deal
Not a lot of people know this but fonts command attention. It works as the visual interpretation of the brand’s voice.
If you choose a font, make sure that it compliments your overall design. The font should pair with your color scheme, graphics, images, and strengthen the overall tone of your website.
25. Test and continue to improve your website
Like we said earlier, no website is perfect. The importance of a good website for business is often ignored—although if you use this design guide to create an attractive and functional website, it will help you entice your visitors to stick around.
Once you make a draft of your website, test it as often as possible. Don’t forget to ensure that it’s always updated with the latest trends as it grows.
Website designs are one of the most underrated marketing tools there is today. It’s important that you find a suitable company which specializes in graphic design for websites.
The design of your business website impacts your conversions and credibility. If you want your website to perform well for years to come, optimizing it to the latest trends regularly will absolutely help.