In the age of the internet, it’s crucial for a business to have a strong web presence. Many customers look for companies online before they actually contact them.
Managed Service Provider (MSP) websites are a major key in generating leads for your business. Your business can climb greater heights if your website is a lead generator. In that case, a good MSP web design should be your best friend as a business owner.
If you want your company to be more visible to your target audience by achieving the top rank in the Search Engine Results Pages (SERPs), there are certain elements that you must have in your website to ensure this happens.
To help you discover what attracts and retains clients to a business website, below are the key elements that make an excellent MSP web design:
Clean And Crisp Layout
A professional MSP web design comes with a well-defined layout that’s easy on the eyes. The design should be simple and sleek to make the content the focal point of the website.
To avoid a messy layout, you must first limit the number of columns on your webpage. In addition to that, put adequate spacing between your text and images, as well as between your elements. Use fonts that are easy to read. You can choose from a wide range of fonts and colors to get your desired effect for your website.
An excellent design lets you create a better experience for your visitors and boosts your website’s conversion rate.
The second thing you need to take note of is branding. Your MSP web design should have your business logo, color scheme, and font as parts of its branding. When starting out with a new website, it’s essential to put together a brand identity that’ll define who you are as a company.
Your website design and the personality of your business must be coherent to boost your brand identity. When visitors land on your MSP website, they’ll know that it belongs to you because you were able to establish consistent branding elements.
Your brand image is what sets you apart from your competitors. So, make sure you convey the right image of your business.
Responsive Design For Both Mobile And Web
Today, most people access the internet using their mobile devices. With that, you must make sure that your MSP web design is responsive and that visitors can access your content on all devices and browsers.
An excellent MSP web design has a layout that resizes and repositions elements automatically for different screen sizes.
Major search engines use mobile-friendliness as a ranking metric for websites, so make sure your website loads easily and has a good layout on all devices and browsers to secure the top rank on SERPs.
Live Chat Feature
If you’re looking for more leads, then you must include a live chat feature on your website. You can use this chat box to interact with visitors and get direct feedback on their user experience. Moreover, it’s an excellent way to build trust with potential clients.
Live chats also provide an opportunity to make appointments by speaking directly with visitors. You can schedule follow-ups in the future when the client is ready to buy your product or service. This will boost your revenue in the long run.
Search Engine Optimization (SEO)
SEO is a major factor in determining the success of an MSP website. A good design ensures that your website has a high ranking on search engines.
In order to rank high on SERPs, you must optimize your entire content for all keywords and phrases that define what your company does and offers. You must also use these keywords in the title tags, meta descriptions, headings, and H1 tags.
A professional web design comes with SEO features that let you analyze the performance of your website on search engines.
Content With Social Media Integration
In support of SEO, your MSP web design must also have links to your social media profiles so that potential clients can get in touch with you easily.
You can use social media to give visitors an insight into your business through ways like sharing photos or events of your company on your blog or press release section. It’s a great way to connect with people and build a positive image in the online community.
An excellent web design also lets you share articles on other social media platforms so that your visitors can get access to your company’s information easily.
Call To Action (CTA)
Lastly, a call to action or CTA is an important feature in any MSP web design because it helps you increase conversions significantly.
Ideally, the CTA button should be placed prominently on the homepage and on different pages of your website, such as Blog, Contact Us, and landing pages, among others. Visitors click it when they’re ready to take the next step; it leads them through the sales funnel smoothly (e.g., filling out a form or making a purchase).
Email Marketing Feature
On top of it, a professional MSP design comes with an advanced email marketing feature that lets you connect with clients by sending newsletters and other promotional content. It’s a great way to keep your business in your customers’ minds and lead them to take the desired action.
It’s important to evaluate each of the elements in detail so you can be sure that your company will get a website design that’s worth the investment.
Your company website is your virtual face in the online world. Hence, it’s important that your professional MSP website design reflects your company in the best possible manner.