Are you marketing your business in the best way possible? Not likely, but that only means that there’s room for improvement, which is exciting. What you want to do is keep your marketing strategy ahead of the game as much as possible.
Don’t be the last in your niche to create an Instagram account, use influencer marketing, or hire one of the many digital media marketing companies to improve your strategy. Advertising in 2021 is all about remaining relevant, and most importantly, effective.
And when it comes to effectiveness, few things come close to content marketing, which is why we’ve decided to put together this list of reasons you should think about investing in content marketing. But first, let’s quickly cover what content marketing actually is.
Content Marketing 101
The trouble with content marketing is that it isn’t entirely clearly defined. As is the case with many other emerging fields of business, the definition of content marketing depends on who you ask. That said, even if you get a dozen different answers from a dozen different people, they are all likely to point to the same core concept.
Content marketing is a digital marketing strategy that focuses on writing, publishing, and distributing content for a specific target audience. This content aims to attract new traffic to a business or direct the existing traffic to more conversions.
The platforms you can use to employ content marketing include blogs, social media posts, videos, and even ebooks and other downloadable material. Whatever medium you choose, focus on bringing value to your audience and sharing your brand and expertise in the process.
3 Essential Reasons to Start Investing in Content Marketing
Now that you know what content marketing is all about, it’s time to talk about its benefits. Below, you’ll find a quick outline of the three most compelling reasons to take your content marketing game to the next level, regardless if you are just at your first steps, or you are a professional website design agency.
Content Marketing Builds Trust and Brand Awareness
One of the most effective uses of content marketing revolves around sharing your expertise in the field to gain your audience’s trust. The more high-quality content you’re able to create and share with your prospects, the more they will think of you as an authority in your niche.
Regardless of their problem, people tend to turn to experts to solve it. If you can position yourself as the expert, traffic will take care of itself.
Let’s face it. As it stands, most people probably don’t know about your business. However, a well-executed content marketing strategy could change that.
You can use content marketing to increase visits to your site, get consistent, and, most importantly, conversion-oriented traffic. In other words, you’ll be able to expose consumers with a strong purchase intent to a brand they’d never heard of before.
Content Marketing Works Hand in Hand with SEO
When you type a search phrase into Google or any other search engine, the advanced algorithm works hard behind the scenes to show you the most relevant web pages depending on your search query.
Back in the day, when the algorithm was not as advanced as it is today, it was possible to use some cheap tricks to get your website to appear on the first page of search results for specific keywords. Today, things are a bit different.
Google’s indexing and ranking algorithms now have much more understanding of each page’s usefulness and ability to respond to a particular user’s search intent. This means that, although keywords are still an essential aspect of SEO, not everything revolves around them anymore.
Nowadays, if you want excellent search engine optimization, you must create content that brings value and shares helpful information with your ideal customer. Trying to outsmart the algorithm is a pointless exercise at this point, so if you want to keep generating traffic through organic SEO, make sure to keep your content relevant, informative, and up to date.
Content Marketing Attracts the Right People
As we mentioned briefly earlier, one of the main benefits of content marketing is attracting your ideal buyers. High traffic on its own doesn’t mean much if the people visiting your website are ultimately not interested in your products.
While it is true that content marketing can do wonders when it comes to proving your expertise to the world, it will only be viewed by people who are interested in what you’re talking about in the first place.
However, think of it this way — if you can only attract a certain number of people to your website, they’d better be interested in the products or services you’re offering. The great thing about content marketing and SEO is that they can connect your website to the people who are looking for something just like it.
Once a visitor is reading your blog or social media post, they will only sign up if the content you presented was captivating enough that they would like to see more. This filter means that your sales team doesn’t have to waste time selling to random people and focus on those most likely to convert.
Don’t be fooled into thinking that there are only three reasons for you to invest in content marketing. The list of reasons to put more effort and capital into this digital marketing strategy goes on and on. Still, hopefully, the reasons we outlined above will be enough to get you intrigued.
In the end, this could have been a much shorter post, as it could have had only one reason listed — because it works.
There are few, if any, better ways to drive inbound leads and build brand awareness in this day and age. Sure, there are plenty of marketing tactics that produce short-term spikes in traffic and conversions. There are even more methods that don’t produce any results whatsoever.
However, if you want your business to grow sustainably and predictably, you could do a lot worse than investing in proper content marketing.