Business Web Marketing

The Types of Marketing Tools Every Business Should Have


There’s no doubt that today’s business landscape is more competitive than ever. You’re facing up against numerous entrepreneurs, whether you’re a startup or an established business already.

A lot of businesses struggle with the marketing side of the business. With so many business owners, standing out IS A MUST.

Instead of focusing on the competition, it would be best to focus on how people see your brand. Though the times may be competitive, many tools can help you become more efficient and effective when it comes to standing out.

Finding the right tools can be tricky, so here’s a short guide on essential marketing tools that you need.

SEO Tools

Search Engine Optimization or SEO is the bread and butter of every website.

In case you aren’t familiar with it, SEO refers to a set of parameters and techniques contributing to your website’s ranking on search engines. To give you a better idea of why SEO is essential, take a look at this statistic:

The first organic result on Google has an average click-through rate of 31.7%.

The higher you rank on search engines, the better shot you have at getting clicks from the regular web visitor.

The algorithms behind SEO are dynamic. Every savvy marketer knows that to keep up with the erratic nature of SEO, they’ll need to employ the right set of tools in their arsenal. Here are some great SEO tools that you should consider using:

  • Yoast – A plugin for WordPress. Allows you to optimize your content for SEO and readability. It’s straightforward to understand and use.
  • Ahrefs – Primarily an analytical tool for websites. It lets you see what SEO improvements you can make on your website to get better rankings.
  • Google Search Console – It’s a free tool from Google. It helps you monitor the performance of your website on search engines.
  • SEMRushProvides you with an in-depth analysis of your website and potential ranking opportunities that you can get into. Also offers Domain vs. Domain analysis to see how your website compares against others.
  • KWFinder – This allows you to find long-tail and short-tail keywords for your content.

Social Media Advertising Tools

Did you know that just last year, there were an estimated 4.26 billion people on social media?

The trend shows an even bigger increase in the coming years. What this simply means is that marketers need to take their time in exploring the opportunities in platforms like Facebook, Twitter, and Instagram.

marketing tools

Social media marketing tools let you do all sorts of things. Those include manage your business accounts on social media platforms, as well as analyzing the performance of their posts.

Here are some essential social media tools to get:

  • Biteable – There’s a sweet spot that you should hit for videos on social media. It shouldn’t be too long as it can cause your viewers to leave mid-way. This tool allows you to easily create and edit short videos that are perfect for social media.
  • BuzzSumo – When it comes to analytics, this is the best tool you can use for social media. You can get details such as shares, engagements, views, and more on your channels using this tool.
  • Meta Business Suite And Manager – If you’re planning on focusing on Facebook, then this tool is a must-have. It helps you keep track of how well your posts perform. Additionally, you can also boost your posts so that it reaches the right people.
  • Hootsuite – Being present on multiple platforms is a must for businesses. To make management easier, you should use Hootsuite. It puts all of your accounts under one roof for easy access.
  • Mention – This tool helps you track all of the mentions your business is getting across social media platforms. In doing so, you can take advantage of possible engagement opportunities as well.

CRM Tools

CRM stands for customer relationship management. These tools let you manage the relationships and interactions you have with your audience.

Aside from nurturing those relationships, CRM tools also let you find potential opportunities for customer growth. There are a lot of CRM tools that you can use, but it’s these 3 that we truly recommend getting.

  • Monday – This software lets you manage the data, interactions, and processes that you make with your customers. Additionally, Monday also lets you capture leads through contact forms.
  • Salesforce – It’s currently the world’s leading cloud-based CRM tool that includes a variety of features for business management as well. It offers wide integration with other solutions that can maximize the data you get from your customers.
  • Oracle NetSuite – One of the best parts of Oracle NetSuite is that it gives you a 360-degree rundown of your customer’s data in real-time. This makes you capable of on-the-fly adjustments for your business needs.

Content Creation Tools

Lastly, it’s important to have a list of content creation tools on your end too. Good content won’t just direct customers to your brand; it also results in sales as well.

Content includes videos, blog posts, photos, and more. As you may have guessed, it takes a level of expertise to create quality content for your website. With these tools, however, you can do it a lot easier.

  • Canva – Every company that’s present on the internet and social media needs Canva. This intuitive tool lets you quickly create posters and photo posts of all variations. The paid plan gives you access to thousands of templates that you can edit very quickly.
  • Grammarly – Lapses in grammar will make your blog posts look less reliable. Grammarly lets you improve your blog posts by clearing grammatical mistakes and hard-to-read sentences.
  • Powtoon – You don’t need pro animators to create engaging animations for your channels. Powtoon lets you quickly (and easily) generate animated videos. The platform gives you access to hundreds of templates across various video formats.

This is just a small taste of the marketing tools that you need for your business. Standing out doesn’t have to be hard. If you invest in the right tools and solutions, you’ll be like a pro marketer in no time.

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