Many designers don’t know the relationship between UX and SEO or how they could use their skills to improve a website’s SEO.
Your website’s design could have a significant impact on your SEO campaign. Knowing how to hack your design process to impact SEO is vital as a good UX directly translates to a higher SEO ranking which equals more visibility for individuals looking to utilize your service
With optimized designs, a good keyword strategy, and other solid SEO practices, these factors will help you focus on what matters while designing to produce good SEO results.
With that said, here are four SEO fundamentals that can help UI/UX designers improve SEO and increase a website’s ranking signal on search engines.
Optimize Your Page For Mobile
Over 50% of a website’s traffic comes from mobile searches.
If your site’s UX isn’t optimized for mobile, your organic traffic will suffer because search engines like Google typically classify engagement metrics by mobile and desktop.
To check how optimized your site is for mobile devices, utilize the Lighthouse Mobile Performance Auditor that comes in-built in Google Chrome.
Better still, you can contact some revenue-boosting SEO services in Melbourne and beyond to help you conduct a full audit and provide more professional SEO services.
Have A Clear Information Structure
A site’s navigation must be simple to bridge the gap between users and the information they’re looking for.
The Information structure is a key piece for good UX and impacts how search engines crawl and index your site to improve ranking.
In addition, structuring information is ineffective if there is inadequate content. So, creating relevant content is critical to ensure that your users find your site relevant and remain engaged.
Optimizing The Above-The-Fold Area To Reduce Bounce Rate
Users often determine whether a page is relevant to them when they land on a page from a search, and the page starts to display visual elements.
If it’s irrelevant to the user, they leave without doing anything else. This is known as a high bounce rate and can be avoided with a well-designed above-the-fold area.
When designing an above-the-fold area on a page, it is essential to keep these three tips in mind:
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Increase the Visibility of the Header
Your header needs to be visible to your user. Avoid using large images as they often shift the header down to the bottom of the screen.
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Match the Header Title with the SEO Title
The header text needs to match the SEO title (displayed on the SERP) to help searchers decide whether the page is relevant or not.
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Avoid clutter
Cluttering the above-the-fold space with ads or other content makes it harder to be visible to the user. Try to make this area as clutter-free as possible.
Reduce Site Load Time
Slow load times increase bounce rates and are a huge turnoff for users, negatively affecting search rankings. On the other hand, fast load times appeal to users and increase site engagement.
While many technical factors affect site speed, here are some ways a UX designer can lessen load time:
- Design should be Speed Focused— a page’s layout impacts its load speed. Unnecessary designs distract users and slow load time, so it is best to remove them.
- Optimize images— Large images make load time slower and harder to navigate. Resizing your images brings down the file size and increases load time.
- Make Important Content Visible— Knowing the content to put in the spotlight is essential because if your site information is not structured correctly and does not contain relevant info, the less important parts of the page can slow down the load speed.
